1. Augmented Reality for Enterprise Alliance
Research Project Pitching Presentation
All members call
18th July 2019

2. Introductions and process Mark Sage
Timing (EDT)
Agenda item
12pm pm
Introductions and process
Mark Sage
12.07pm pm
1) AR and 5G for Enterprise: status, risks and opportunities
PEREY Research & Consulting
12.14pm pm
2) Web-Based AR for the Enterprise
Brainwaive LLC, Mozilla, Alfred University, Georgia Tech Augmented Environments Lab
12.21pm pm
3) Minimum Viable AR Glasses Requirements
Qualcomm
12.28pm pm
4) Size and Growth of Enterprise AR Market ( )
12.35pm pm
5) AR Cloud in the Enterprise: Concepts, Use Cases, Risks and Opportunities
12.42pm pm
Recap, actions and next steps

3. AREA research goal
The research committee goal is to conduct an advocacy research program to continually advance AR technologies to the benefit of the AREA members and the wider AR ecosystem

4. Meeting - purpose and objectives
Explain in more detail the research proposal
Allow members to ask questions / gain clarification
5 mins presentation
2 mins Q&A
Create shared understanding:
What is the problem being solved?
Who’s problem is it (segment / role)?
How the research could be conducted
Expected outcomes
Call will be recorded, split into clips per proposal and added to the voting web site

5. Conduct in meeting
From Research Policy:
Research committee will run a project proposals call that will act as forum for the proposers to pitch (e.g. explain in more detail, answer questions from the members). All members are welcome.
No voting – judging – criticising etc takes place on this call.
It’s an information exchange

6. Minimum Viable AR Glasses Requirements
Understand minimum requirements and expectations for key use cases that will trigger meaningful adoption of AR glasses from enterprises
Minimum Viable AR Glasses Requirements
Kate Fu, Sr. Manager
Market Insights, Qualcomm

7. Objectives of This Research
Gather the minimum requirements for hardware and software of key use cases, such as shopping, merchandise picking, remote instruction
Understand the acceptable form factors, including design, weight, thickness, tethering, and control, by use cases
Learn the challenges enterprises face when adopting AR glasses, such as system integration, support/services, and employee training etc.
Investigate the ideal pricing and expected ROI, and discover differences by use cases

8. Whose problem would be addressed?
Providers of enterprise wearable AR platforms would be able to
Concentrate their resources on creating products with strong adoption interests
Plan their roadmaps based on the short-term vs. long-term expectations from enterprises
Enterprise safety managers would
be informed of the top use cases and requirements for the initial adoption and get visibility to potential safety impacts that will come shortly
Regulatory agencies or groups would
Understand what use cases and requirements are up-and-coming as the first wave
Prepare for needed regulations and reactions accordingly

9. How would this research be conducted? (1 of 2)
Target US and China as the markets
Plan to conduct qualitative interviews with a total of 30 enterprise adopters and intenders across industries
Will conduct 15 interviews for each market
Qualcomm and AREA will work together to find the best vendor
Kate will be the research manager who monitors the research process and report back to AREA regularly

10. How would this research be conducted? (2 of 2)
AREA will review the key findings and summary before concluding this research project
The research project will produce:
Transcripts of interviews
1 intermediate readout during the interviews
A final readout right after the interviews
A topline report – Released to AREA about 1 month after the fieldwork completion
A final report

11. Benefits to AREA Members
AREA members can get a realistic read from enterprises about what level of user experiences and technological requirements will move the needle to initiate first meaningful adoption
Long term impacts of this research
AREA members will be able to plan their roadmap more efficiently and strategize their milestones to maximize ROI

12. After this meeting… Voting period begins
Voting information to be sent 22nd July
AREA sponsor members votes will count 4 points
Contributor and Non-Commercial/Academic members votes count 2 points
Members who contributed one or more research ideas for consideration can vote. Their vote will count 1 point towards the idea of their choice
Close of voting period is midnight (EST) Aug 10th

13. After voting… Research Committee will review
Member participation levels
If there is a tie (two projects with equal number of votes)
Materials for public campaign to solicit proposals
Make recommendation to the Board of Directors
Board will have one week to vote

14. Project RFP AREA will issue a public request for proposals (RFP)
Proposals will be accepted prior to Sep 16
Research Committee will
Perform due diligence on proposals
Recommend to BoD to award the project to one bidder
Contract put in place to perform research for AREA

15. Timeline Recap
Date
Milestone
Jun 27, 2019
Call to members for research topics (secure page on website)
Jul 11, 2019
Close of member research topic submission
Jul 18, 2019
AREA members pitching session
Jul 22, 2019
AREA opens members voting on project ideas
Aug 10, 2019
AREA members voting on project ideas closes
Aug 25, 2019
AREA publishes call for proposals to research groups (bidders)
Sep 16, 2019
Deadline for bidders to submit their responses
Sep 23, 2019
Project awarded to winning bidder
Oct 02, 2019
Project kickoff and start date
Dec 01, 2019
Preliminary results shared by project research team
Jan 9, 2020
Project conclusion and publishing of project results to AREA members

16. Thank you for your participation!