1. Public Information Strategies
2011 NASCSP Annual Meeting
Kimberly Cameron, Senior Weatherization Program Manager
September 23, 2011

2. Weatherization Assistance Program Communication Efforts

3. ARRA Communications Plan
Funding Jumped from $2.9 million to $124.7 million
Capacity Issue Concerns
Media Training at ARRA Kick-Off Meeting
Review Sub-grantees Press Releases
Monthly Conference Calls to communicate to everyone at one time
Cooperate with Reporters
Press Release on every milestone reached, goal accomplished, or change

4. ARRA Communications Plan
Weatherization Program Staff worked with Public Relations Officer
Added a positive message, even if the story was negative (Reallocation)
Continually “Toot Our Own Horn”

5. WAP Public Relations Strategy
GEFA communicates messages and announcements regarding our WAP through both traditional and social media efforts
Press releases, opinion pieces, marketing materials
Proactive media outreach
Utilizing the GEFA website, and social media outlets
Helping our network service providers and partners in their communication efforts
Remaining conscious of local issues
Media Outreach: Focusing on local publication and broadcast outlets
GEFA has a presence on FaceBook, LinkedIn, Flickr and Wikipedia
We provide information and assistance to our partners and network service providers

6. 10,000th Home Announcement
GEFA’s WAP weatherized its 10,000th home July 2011
GEFA worked with our partner Southface to develop video on Georgia’s WAP
A press release accompanied the video distribution
We used social media tools and the GEFA and Southface websites to distribute the story
A guest column by GEFA’s Executive Director Kevin Clark was pitched to local papers
Social media tools: LinkedIn, Twitter, Facebook and YouTube
We pitched local papers where our top performing service providers were located and major publications such as the Atlanta Business Chronicle

7. 10,000th Home Announcement accomplishments
Video received more than 250 views in less than one month on YouTube
Key publications such as Southeast Green covered the story
Guest column appeared on a blog in the Atlanta Business Chronicle

8. 10,000th Home YouTube Video

9. Senior Weatherization Program Manager
Kim Cameron
Senior Weatherization Program Manager
233 Peachtree St., NE
Harris Tower, Suite 900
Atlanta, Georgia 30303