1. Shaking Out on the North Coast
Shaking Out on the North Coast! Robert de Groot Director for Education, Experiential Learning, & Career Advancement Southern California Earthquake Center (SCEC) Cascadia EarthScope Earthquake and Tsunami Education Program 9 – 12 Oct 2015 – Arcata, CA

2. Most States Have Earthquakes

3. What Losses are Expected?
The Annualized Earthquake Loss (AEL), which is the estimated long-term value of earthquake losses to the general building stock in any single year in a specified geographic area (e.g., state, county, metropolitan area)

4. California is Earthquake Country
More than 50 earthquakes occur each day
Most too small to be noticed
Larger earthquakes can happen nearly everywhere, especially along major faults
Longer faults can have larger earthquakes

5. Millions of people practice…
What is the ShakeOut?
The Great ShakeOut is the annual earthquake drill on the third Thursday of October
Millions of people practice…
Register today at ShakeOut.org!

6. California total registrations as of 10/9 = 10.12 million! (7:15 am)
Humboldt County = 37,867!!!
Del Norte County = 7,059
Lake County = 3,309
Mendocino County = 4,974
Register
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[Read Slide] 6

7. Key ShakeOut Preparedness Messages
At home, work, and school:
Consider what would happen in a big earthquake and what you can do now to reduce damage and recover quickly.
Practice “Drop, Cover, and Hold On”
Secure Your Space
Top heavy furniture
Water heaters
TVs & electronics
Vulnerable structures
Etc.
Store More Water
1 gallon (4 L) per person per day for at least 3 days and ideally for 2 weeks
Have a Fire Extinguisher(s)
Everyone must know proper use 7

8. Benefits of Participating

9. ShakeOut.org/resources

10. Why the ShakeOut Works
Using Research-Based Strategies to Encourage Sustainability:
Everybody participates on the Same Day at the Same Time
I see someone like me doing it, maybe I should do it too.
Have people take ownership of the idea (i.e. convince them it was their idea to participate).
Hearing a consistent message many times over a long long time (BPS) across many contexts contributes to credibility (e.g. Roots). It avoids giving people an “out.”
The California Earthquake Authority is a publicly managed, largely privately funded organization that provides catastrophic residential earthquake insurance and encourages Californians to reduce their risk of earthquake loss 10

11. Earthquake Country Alliance
The ECA is a public-private partnership of people, organizations, and regional alliances, founded in in Southern California and expanded in 2009.
Each regional alliance conducts its own activities and collaborates with the others
Statewide committees determine long-range plans, sector-based needs, and develop resources

12. All U. S. ocean coasts can be impacted by tsunamis
All U.S. ocean coasts can be impacted by tsunamis. Some areas have more risk than others. Over the past 150 years, destructive and deadly tsunamis have struck Hawaii, Alaska, California, Oregon, Washington, American Samoa, Puerto Rico, and the U.S. Virgin Islands.
Do you know your Zone?

13. San Andreas: what it got wrong
Numbers refer to a list of the largest earthquakes in So Cal from 1933 to 2004.
earthquakecountry.org/sanandreas

14. San Andreas: the Movie
Numbers refer to a list of the largest earthquakes in So Cal from 1933 to 2004.
9.1
9.6

15. Earthquake Education and Public Information Center (EPIcenter) Network
EPIcenters include a variety of public venues such as museums, science centers, libraries, aquaria, park visitor centers, and universities
Share a commitment to demonstrating and encouraging earthquake and tsunami preparedness
Help coordinate activities in their region (including the ShakeOut), lead presentations or organize events in their communities, or in other ways demonstrate leadership in earthquake and tsunami education and risk reduction. 15

16. Citizen Scientist!
Quake Catcher Network: Increase the density of seismic observations to better detect earthquakes and mitigate hazard:
New sensor technology
Distributed sensing techniques
Community participation
An opportunity to engage NGSS
Did You Feel It?
Tap the abundant information available about earthquakes from the people who actually experience them.

17. Working Together to Promote and Improve
Preparedness, Mitigation, and Resilience
The Great ShakeOut