1. Living Your Best Life, While Still Crushing It
JOHN PINTO

2. How not to work “hard” but work “easy” so you can have the bandwidth and pace to do high production for decades.
Protect your schedule and yourself.
Schedule work around play.
Plan your life 1st: Family, friends, cooking, vacations, workouts, education

3. How to develop repeat and referral business that will sustain your real estate business for a lifetime.
Build your address book (18,000)
Daily opportunities to add to your database:
Use a CRM that allows you to segment the names in your list – i.e., “Buckets” – not just Buyers or Sellers but Past Clients, Sphere of Influence, other Realtors, Lenders, Title & Escrow Officers, Wine Club members, vendors, trades people, reporters,etc. – so you can stay in touch with messages that are relevant to them.
Provide relevant content – stay in touch with items of interest to them.
It’s amazing, but even if you do a stellar job for them, most clients will have a hard time remembering who you are if you don’t stay in touch on a regular basis. And since people are staying in their homes longer, it’s more important than ever to remind them of who you are.
Be relentless. Don’t assume they remember you. ASK FOR THE BUSINESS.

4. Develop systems, processes and procedures that make for super-smooth escrows, listings and marketing.
Storyboard your marketing, listing/buyer presentations, escrow processes down to the minutiae and automate it.
This not only saves you time & worry, it makes for a smooth transaction for you, but also makes it easy, at some point, for you to hire an assistant who will conduct your business exactly the way you want.

5. How living your best life is in alignment with high production.
Integrate lifestyle into business: Cook at an Open House
Have client meetings at Chateaux and wineries
Coattail on free festivals, parades and celebrations and invite your clients,
Have social events, bocce tournaments, movie nights, etc.

6. Remain perpetually relevant to your clients.
Curate valuable information from SCCAOR, C.A.R., N.A.R., New York Times, Washington Post, FNMA, Reuters, AP, BBC
Be a content provider: Podcast, videoblog, write newsletters.
Hold seminars – collaborate with your favorite lender, escrow company, contractor, etc.
Become so essential to your clients, they’re afraid to do business without you.
Bone up on: ADUs, 1031 exchanges, Prop 60/90, Reverse Mortgages, 100% 1st Time Homebuyer Programs, Trading Up in a Down Market, Wildfire Safety, MLS Statistics, Staging with your own furniture, Buying income property

7. Become a Social Media Celebrity that causes people to want to do business with you.
Build online charisma by being an example to people by living and posting your best life
Post about: Cooking, Dining out, Spirits, Fine wine, Motorcycles, Sports cars, Plant-based diets & nutrition, movies, TV, Enlightenment, the old neighborhood and stories from your childhood
When you post about a transaction – DON’T just post the listing - tell a story:
ADU for Mom
Desperate tenants that became homeowners,
Retirees building their extended family compound, etc.

8. Make buyer broker presentations that result into 100% client loyalty.
Mr/Mrs/Ms Buyer - I’ll do these 160 things for you…I only ask these 5 things of you.

9. How to price your listings to sell.
The law of substitution. Everything will sell at the right price.

10. John’s favorite Napoletano recipes
Orecchiette with salciccia & broccoli rabe
Eggs in purgatory
Spaghetti aglio e olio
Strawberries in aged balsamic vinegar & course black pepper.