1. Chapter 10 EIN 6392, Fall 2009 Industrial Design

2. Outline Goals for ID ID expenditures Importance of ID
ID process and timing
ID roles
ID quality assessment
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3. ID goals Product utility Appearance Communication of corporate image
safe, easy to use, and intuitive
Appearance
form, line, proportion, and color
Communication of corporate image
through the visual quality
Ease of maintenance and repair
Low (mfg) costs
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4. ID expenditures Depending on the product type
Hand-held medical instrument are the highest in terms of budget %
Technology-driven products are the lowest
See Exhibit 10-2 on page 192 for details
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6. ID Costs Breakdown Direct costs of ID services
Mfg. costs to implement ID creations
Costs of extended lead time for ID
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7. ID Importance to product design
Ergonomics
Ease of use
Ease of maintenance
User interaction with the product
Minimum knowledge of using it safety.
Aesthetics
Amount of product differentiation required
The importance of pride of ownership, image.
Motivation to the design team (for their pride in product)
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9. The ID Process Investigate customer needs Conceptualize
Preliminary refinement
Further and final concept selection
Control drawings of the final concept
Coordinate with engineering and production.
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10. Product types from the ID point of view
Technology-driven products
Engineering or technical requirement is paramount
ID has little involvement
Extreme cases of Intel chips and GE engines
User-driven products
Usually there is a high degree of user interaction for these products.
The functionality and/or its aesthetic appeal are important
ID works closely with marketing and engineering throughout the process.
Classification of some common products
See exhibit 10-8 on page 202
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12. Timing of ID involvement
Technology-driven products
During the later phases of product development
In concept generation for user interface
In concept testing for for customers for feedback.
In detailed design and refinement for packaging and marketing
User-driven products
Throughout the entire process
In need analysis for identifying customer needs.
In concept generation for creating multiple concepts
In concept testing for creating models
In system level design for refining promising concepts
IN detailed design for selecting final concept and coordinating eng-mfg.-marketing efforts.
See Exhibit 10.9 on page 203
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14. Quality assessment of ID
User interface
Intuitive, safe, comfort, easy to use
Emotional appeal
Attractive, exciting, pride of owning and being o the team
User’s ability to maintain and repair product
Easy, intuitive
Appropriate use of resources
Value (quality vs. cost)
Product differentiation
Easy to stand out, recognize, & remember.
Fit with or enhance corporate identity
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