1. TAROM Every journey matters
ON BOARD ADVERTISING PROPOSAL

2. TAROM Company History & Culture
The history of Romanian National Air Transport Company commenced in the beginning of the aeronautic industry, a domain in which Romania – through Aurel Vlaicu, Traian Vuia and Henri Coanda – excelled. In 1920, one of the first commercial line in the history was founded in Romania - Franco-Romanian Air Navigation Company, also the first airline company in the history of aviation operating trans- continental flights. In 1954, after several transformations, the company became Romanian Air Transport (TAROM) and 12 years later made the first fight across the Atlantic. In 1969, TAROM became a pioneer when the IL 18 Romanian plane, carrying 65 passengers flew around the world, in less than 80 hours. In 2010, the National Flag Carrier of Romania – allied with SkyTeam, marking a historical moment for the company – the beginning of a new era in TAROM. Today, the national company operates more than 30 destination in Europe, North Africa and Middle East.
TAROM
Company History & Culture

3. One of the youngest fleet in Europe with an average age of 9 years; a fleet of 23 aircrafts
2.19 million pasangers transported in 2011
more than 30 destinations
One of the most experienced pilots in the world
Facts and figures
TAROM is the most used airline in Romania. 71% of the people who travel by plane chose TAROM in the past, 54% in the last 2 years.

4. TAROM customer profile
Comparatively to the general airline customer, TAROM user is over 35 years old, earns over RON, has a bachelor degree, owns a business or is in a management position, married with children
The probability of using TAROM is influenced by the earning level of the customers: from 38% in the segment under RON to 65% in the segment over RON
People choose TAROM for its notoriety and prestige on the Romanian market, for safety and trust-worth, for internal and external variety of destinations in the biggest airports in the world, for the quality of its services and professionalism of the TAROM pilots and accessible prices
source: BRENNAN research

5. On board advertising opportunities
Product presentation
On Board product sampling
Brochures and flyers in the back seat insert
Branding
Tray tables
Headrest covers
Wet wipes
Trolleys
Aircraft exterior
Timetable insert
Newsletter insert
On board advertising opportunities

6. An experience to take home TAROM offers its customers experiences to take home. What better way of giving them an introduction to your product?

7. A handy reading material When flying, people enjoy reading
A handy reading material When flying, people enjoy reading. With no phones and s to interrupt this activity, you can have their entire attention.

8. Terms and conditions
Costs do not include VAT and represent the cost for advertising space rental provided by TAROM. “Route” represent
a two ways flight.
The cost per route may varry depending on the number of routes, aditional discounts being offered as follows:
1 month – no discount available
3 months –10% discount
6 months –15% discount
12 months –20% discount
If not choosing 1, 3, 10 or 20 routes, but a number of routes in between, the calculation will be as follows:
Between 1 and 3 routes the cost that applies is for one single route (eg: 2 routes = 4000 EUR if opting for one month);
Between 3 and 10 routes the cost that applies is for 3 routes (eg: 5 routes = 7500 EUR if opting for one month);
Between 10 and 20 routes the cost that applies is for 10 routes (eg: 15 routes = EUR if opting for one month);
Between 20 and all routes operated by TAROM the cost that applies is for 20 routes (eg: 30 routes = EUR if
opting for one month).
The examples applies for the costs of flyers and brochures distribution in the back seat insert.
The production costs for flyers will be paid by the client, the distribution will be made by TAROM depending
on the client’s request (number of routes, period, etc).
For sampling (candy bars, drinks, mobile Sims, etc) the client will provide the products that TAROM will distribute.
The flyers and brochures will be placed in the back seat insert, and the sampling products will be placed on each seat
on the plane.

9. minimum 3 airplanes; for the entire fleet -30%
A taste of flying TAROM is considered to have the best food on board among all airlines companies operating in Romania.
Advertising Support
Period
Airplane
Details
Cost
Tray tables
1 month B
minimum 3 airplanes; for the entire fleet -30%
40 € / table B B
A318
A310
ATR42
ATR72
Costs do not include VAT and represent the cost for advertising space renting provided by TAROM.
The minimum number of branded tables is 75 (minimum 3000€/ airplane/ month) and for ATR planes all tables must
be branded.
The costs for stickers production for the tables will be paid by the client. The clinging and unclinging of the
Tables will be made by a supplier chosen by the client, supervized by a technical team of TAROM, and the costs will
paid by the client.

10. A relaxing flight Headrest Covers
Product
Used quantity/ month
Used quantity/ year
Advertising Cost (€)
Headrest
Covers
/ 12 months
50.000/ 6 months
25.000/ 3 months
Costs do not include VAT and represent the cost for advertising space renting provided by TAROM.

11. A fresh start for a vacation
Product
Used quantity/ month
Used quantity/ year
Advertising Cost (€)
Wet Wipes
pcs
pcs
35.000/ 12 months
20.000/ 6 months
15.000/ 3 months
Costs do not include VAT and represent the cost for advertising space renting provided by TAROM.

12. A choice of your taste Branding Trolleys
Advertising Support
Branding Trolleys
Period
Cost / Trolley / Month
* 150
Total Cost
1 month
100 € €
3 months
90 € € €
6 months
85 € € €
12 months
80 € € €
Costs do not include VAT and represent the cost for advertising space renting provided by TAROM, for 150 trolleys.
The costs for stickers production applied on the trolleys will be paid by the client. The clinging and unclinging
of the trolleys will be made by a supplier chosen by the client, supervized by a technical team of TAROM,
and the costs will paid by the client.

13. Period / airplanes number
Opening the horizon
Advertising Support
Period / airplanes number
Airplane
Cost
Airplane Branding
TBD
A318, B /700/800, ATR
Regarding the aircraft branding, an estimated cost will be available on request and will vary on the number of aircrafts
the client wishes to brand, the branded aircraft type, the complexity of the branding and the estimated time holding
the aircraft on the ground for clinging and unclinging.
The costs for stickers production applied on airplane exterior will be paid by the client. The clinging and unclinging
of the trolleys will be made by a supplier chosen by the client, supervized by a technical team of TAROM,
and the costs will paid by the client.

14. Advertising Placement Internal Newsletter Insert
Anytime, anywhere
Advertising Support
Advertising Placement
Advert Size
Cost
Timetable Insert
Cover 2
full page
3,500 €
Cover 3
3,000 €
Cover 4
4,000 €
Interior
2,500 €
Advertising Support
Advert Size
Cost
Internal Newsletter Insert
1/2 page
2,000 €
banner
1,500 €
Costs do not include VAT and represent the cost for advertising space renting provided by TAROM.