1. The Arizona Donor Registry
Donate Life Month
&
The Arizona Donor Registry

2. Donation Celebration Luncheon
Hispanic Chamber of Commerce
Article in newsletter sent to 700 members
Link to Arizona Registry
Honor key community members including VP of Chicanos Por La Causa and Mayor Bob Walkup
Issue Workplace Challenge to 150 attendees at the luncheon

3. Four Week Media Blitz
Hand deliver 200 pieces each week to radio, print, TV, and magazine contacts:
Week 1 – Puzzle
Week 2 – Pedometer
Week 3 – Cube with changing images
Week 4 – Travel Mug
Every week after media drops we send
out a press release and follow up with a
phone call.

4. Universities/Colleges
University of Arizona Students for Organ Donation
Registry drive April 10 - April 14
Arizona State University Public Relations Student Society of America (PRSSA)
National Organ Donor Awareness Competition
Northern Arizona University Public Relations Student Society of America (PRSSA)
Registry drive April 3 – April 5
Maricopa Community Colleges
Wellness fairs at five community colleges

5. Successful Results Goals
Sign up 5 business as workplace partners at the Donation Celebration
2-3 interviews/stories per week
600 new registrations from University and Collegiate registry drives