1. All adults

2. All adults: their av world
Predominantly light TV viewers who are using subscription services more frequently to create their own content viewing schedules and therefore becoming harder to reach & engage on traditional TV.
60%
of all adults are light commercial TV viewers1
22%
of all adults have used
a commercial Broadcaster Video on Demand service
in the last 4 weeks2
27%
of all adults have used
a Subscription Video on Demand service in the last 4 weeks3
Source: 1. IPA Touchpoints 2018.
2. TGI Q Commercial includes All 4, ITV Hub, My5.

3. 78% of adults
are cinemagoers
Source: TGI Q

4. Streaming FUELs their passion for film
Cinema remains a great way of engaging with entertainment-loving adults - 91% of those to use Netflix, Amazon Prime or Now TV in the last month are cinemagoers.
+26% uplift
Source: TGI Q
Target: Used/not used either Netflix, Amazon Prime or Now TV in the last 4 weeks.

5. STANDING THE TEST OF TIME & TECHNOLOGY
Admissions source: Comscore

6. cinema experience cannot be replicated
72% agree the
cinema experience cannot be replicated
(on Tv, Laptop or Mobile)
Source: FAME 2018.

7. Cinema provides escapism and shared experiences
The big screen allows audiences to immerse themselves in captivating stories and plays a key part in their social calendar.
71%
64%
“A trip to the cinema lets me escape from everyday life”
“The cinema is a great way to spend quality time with family and friends”
Source: FAME 2018.

8. 92% of cinema visits are shared
A shared experience
92% of cinema visits are shared
Average group size of 2.6
35% visit in a group of 3+
Source: FAME 2018.

9. Cinema audiences love the hype and the conversation
Every year the biggest film releases are surrounded by hype and anticipation, sparking conversation and opinion with others.
50%
42%
“I love the hype surrounding big film releases at the cinema”
“I love sharing my recommendations on
films I have seen”
Source: FAME 2018.

10. Unmissable moments amass huge audiences
Cinema provides unmissable cultural moments - hype, anticipation and word of mouth combine to attract huge audiences to the big screen.
Spectre
10.5m industry admissions
Beauty & The Beast
8.9m industry admissions
Star Wars: The Last Jedi
8.4m industry admissions
Incredibles 2
7.6m industry admissions
Avengers: Endgame
10.5m industry admissions
The Lion King
9m industry admissions
Source: DCM admissions cube.

11. Engage cinemagoers with unmissable moments in 2019 & 2020
Reach and engage cinemagoers with a range of highly anticipated releases through 2019 and beyond…
Frozen II
Star Wars: The Rise of Skywalker
Bond 25
Wonder Woman 1984
Tenet
Jumanji: The Next Level
Mulan
Black Widow
Minions 2
Soul
Source: DCM Aston campaign planner.