Presentation is loading. Please wait.

Presentation is loading. Please wait.

Persuasive Techniques or…….

Published byArsène Lafontaine Modified over 5 years ago

Similar presentations

Presentation on theme: "Persuasive Techniques or……."— Presentation transcript:

1 Persuasive Techniques or…….

2 Propaganda

3 What is Propaganda? The semiotic techniques used to influence opinions, emotions, attitudes or behavior

4

5

6 What is persuasion? Generally an appeal to emotion, not intellect.
An attempt to change your behavior It attempts to “guide your choice”

7 Who uses propaganda? You and I!!! Military Media Advertisers
Politicians You and I!!!

8 Propaganda Techniques
Bandwagon Technique Testimonial Loaded Word Misuse of statistics Name calling or stereotyping Plain Folks Snob Appeal Transfer

9 Bandwagon Technique Everyone is doing it! So You should too!!!

10 Testimonial Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item.

11 Loaded Word Use “loaded” words like . . . New Improved best

12 Misuse of Statistics When the statistics are based on a falsehood.

13 Name Calling or stereotyping

14 Snob Appeal aims to flatter
Makes the insinuation that this product is better than others. “avant garde” ahead of the times. The ultimate driving machine

15 Plain Folks Makes the leaders look like ordinary, normal ‘Plain folks’
a convincing method to show they are just common people. Opposite of snob appeal

16 Transfer -Feelings (good or bad) are transferred to something else.
Transfer tries to make you view something in the same way as they view something else. In the Kerry vs. Bush campaign, an internet circulated showing similar physical characteristics between John Kerry and ……..                    

17 PRACTICE: What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer B. Loaded word

18 Rules of the Game: 1.) use one laptop 2.) get into pairs
3.) use the letter cards to show your answer 4.) You can not YELL out!

19 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer C. Testimonial

20 C. Testimonial

21 Loaded Word

22 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer D. Name Calling

23 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer A. Bandwagon

24 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer C. Testimonial

25 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Loaded Word

26 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Loaded Word

27 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Bandwagon

28 What type of propaganda is this?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer 95% of homework assigned is busy work and is not beneficial to the student! Misuse of Statistics

29 What type of propaganda technique is used in the following ad?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer                            Snob Appeal

30 What type of propaganda is this?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Testimonial

31 What type of propaganda is this?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer D. Name -Calling

32 What type of propaganda is this?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer F. Snob appeal

33 What type of propaganda is this?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer B. Loaded Words

34 What type of propaganda is this?
Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Misuse of statistics

35 Next Task In your groups:
Have your leader come and choose: magazines & -8 post-it notes. Identify 7 out of the 8 propaganda techniques. Label them on your post-it and stick them on the advertisement. You have 15 minutes to complete this task Be ready to justify your answers as you will share them!

36 Individual Assignment
Create a new word doc. Choose 2 adverts –one paper and one digital You may use ONLY the following: 1.) Misuse of statistics 2.) Name calling or stereotyping 3.) Plain Folks 4.) Snob Appeal 5.) Transfer 6.) Loaded Words On the back, explain which type of propaganda it is and why it works. Also explain what it appeals to – ethos, logos or pathos

Download ppt "Persuasive Techniques or……."

Similar presentations

Propaganda Techniques used to influence opinions, emotions, attitudes or behavior. The purpose is to benefit the sponsor. It appeals to the emotions not.

Propaganda Techniques used to influence opinions, emotions, attitudes or behavior. The purpose is to benefit the sponsor. It appeals to the emotions not.
Do Now: In your notebooks…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince.

Do Now: In your notebooks…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince.
What Influences My Choices? Lesson 2.4 & 2.5. Learning Targets (p.99) Today in class, I will… ◦ Identify advertising techniques used in various advertisements.

What Influences My Choices? Lesson 2.4 & 2.5. Learning Targets (p.99) Today in class, I will… ◦ Identify advertising techniques used in various advertisements.
Persuasion Techniques

Persuasion Techniques
Persuasive Techniques PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior. (Otherwise known as: PROPAGANDA)

Persuasive Techniques PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior. (Otherwise known as: PROPAGANDA)
Examples of Persuasive Techniques in Advertising Bandwagon Bandwagon is an appeal to the subject to follow the crowd. Since everyone else is buying it,

Examples of Persuasive Techniques in Advertising Bandwagon Bandwagon is an appeal to the subject to follow the crowd. Since everyone else is buying it,
Do Now: In your notebooks…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince.

Do Now: In your notebooks…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince.
Propaganda and Persuasive Techniques in Advertisements SPI 0801.3.2 Identify the targeted audience for a selected passage. SPI 0801.3.2 Identify the targeted.

Propaganda and Persuasive Techniques in Advertisements SPI Identify the targeted audience for a selected passage. SPI Identify the targeted.
Propaganda Pop-quiz!.

Propaganda Pop-quiz!.
Persuasion Techniques Propaganda and Advertising.

Persuasion Techniques Propaganda and Advertising.
Unit 6 Text Analysis Workshop

Unit 6 Text Analysis Workshop
Persuasive Techniques Propaganda and Advertising.

Persuasive Techniques Propaganda and Advertising.
Do Now: In your notebooks…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince.

Do Now: In your notebooks…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince.
What is propaganda? 1 : the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person 2 : ideas,

What is propaganda? 1 : the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person 2 : ideas,
Warm-up: In your notebooks…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince.

Warm-up: In your notebooks…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince.
Advertising Techniques What creates the need? “Buy it for me now!”

Advertising Techniques What creates the need? “Buy it for me now!”
Propaganda techniques in the media Clipart-Microsoft Office XP 2002 Whose voice guides your choice?

Propaganda techniques in the media Clipart-Microsoft Office XP 2002 Whose voice guides your choice?
Advertising Techniques used to influence opinions, emotions, attitudes, or behavior. Techniques used to influence opinions, emotions, attitudes, or behavior.

Advertising Techniques used to influence opinions, emotions, attitudes, or behavior. Techniques used to influence opinions, emotions, attitudes, or behavior.
Propaganda Techniques

Propaganda Techniques
Persuasion, Propaganda, Advertising

Persuasion, Propaganda, Advertising

Similar presentations

Ads by Google