1. 2016 Annual Meeting Update
Membership, Marketing and Communications Committee
Chair: Georgie Cusack, MS, RN, AOCNS®
National Heart, Lung and Blood Institute, NIH

2. Committee Members Jennifer Allison, NIHR WTCRF Southampton UK
Laura Baker, Institute of Translational Health Sciences, Seattle, Washington
Brian Beardslee, The Dana-Farber Cancer Institute, Boston, Mass, Board of Directors Liaison
Amanda Bray, Blood Cancer Network, Ireland (BCNI)
Gordon Hill, Glasgow Caledonian University, UK
Terry Jeffs, Georgetown University, Clinical Research Unit, Washington, DC
Mary Jackson, National Heart, Lung and Blood Institute, NIH, Bethesda, MD
Catherine Ricciardi, MIT Harvard Catalyst CTSA, Boston, Mass
Here are the members of the MMC Committee. I want to take this time to thank them for their hard work and continuing support of this committee.

3. 2016 Goals Increase IACRN Membership Retain IACRN Members
Two main goals for 2016-Increase IACRN Membership and Retain IACRN members

4. Accomplishments Membership
We have 252 current active members, 12 countries
6 levels of membership
Working on developing metrics to better capture demographics
Sending letter to lapsed members to rejoin
5 year pins distributes again this year
Resourcing a membership table at the conference this year.
We have 252 current active members from 12 countries. If you view our infographics , you will see the countries that are represented. We continue to have six levels of membership. We are working on developing metrics that we can use for tracking outcomes as we continue to grow as an organization. We are in the process of sending a letter to lapsed members to reengage them as we are now considered a speciality practice. We again this year are providing 5 year pins to those who have been a member to five years. We have 22 members celebrating 5 years with IACRN. I would like to take this time to recognize the 5 nurses who are in our audience who should have received a pin in their bag: Diane Branham
Rita Devine
Cheryl Fisher
Kathleen Grinke
Kathy Hall
The other members will be sent the pin as a token of our appreciation of their support for the organization. We are resourcing a membership table at the conference this year. Stop by and pick up some membership brochures to take back with you for colleagues. You can also have them go to the iacrn website where they are readily available for printing.

5. Accomplishments Marketing and Communications XXX
Continuing to develop marketing strategies with board to raise awareness around Clinical Research Nursing
Modifying list of marketing materials highlighting benefits of joining IACRN (website, brochure, poster display, FAQ sheets)
Providing educational forum on leadership development opportunities within a professional organization
Providing session on leading change within a professional organization
XXX
In terms of marketing, we continue to develop marketing strategies with board to raise awareness around Clinical Research Nursing
Modifying list of marketing materials highlighting benefits of joining IACRN (website, brochure, poster display, FAQ sheets)
Providing educational forum on leadership development opportunities within a professional organization
Providing session on leading change within a professional organization

6. Accomplishments Marketing and Communications Updating website links
Facilitating “In the Loop” newsletter
Increasing social media platform
Twitter-594 followers;
3 twitter chats-90 participants, 951 tweets
Linked In-793 members
Facebook-698 followers
Website-77 discussion topics
Updating website links
Facilitating “In the Loop” newsletter and may be seeking volunteers to assist in developing short articles.
Increased social media platform
Twitter-594 followers;
3 twitter chats-90 participants, 951 tweets
Special shout out to Gordon Hill, Jennifer Allison and Kate Donovan who have spearheaded this initiative
Linked In-793 members
Facebook-698 followers-Thanks to Amy Sbrolla for updating Facebook and adding photos from past events
Website-77 discussion topics

7. Ideas for 2017 Goals
Collaborate with other committees to enhance recruitment efforts for each committee
Continue to expand website, “In the Loop” and social media platforms
Develop budget for increasing visibility of MMC members and/or marketing materials at local, regional, national and international events

8. Ideas for 2017 Goals
Provide leadership development and mentorship to individuals who want to participate locally, nationally and internationally
Create open forum for members to provide suggestions for membership and marketing opportunities

9. Contact Information
Georgie Cusack-Chair-MMC Committee
@cusackgeorgie