1. Common Elements of The Successful Corporation The Macro Perspective
Economic Viability
Loyal Customer Base
Market Leader/Innovator
Effective Communication Strategy
Sound Business Practices
Proficient at Maximizing Opportunities
Ability To Anticipate Change
Entrepreneurial Attitude
Strong Brand Strategy
Skilled/experienced Workforce
Community-Minded Outlook

2. Creating Your Own Job Description
Write your own!
Benefits
Focus on the future
Know yourself better
Set direction and goals
“Act with a purpose”
Assess skills
Relate skills to activities and environment
Review of the ‘strategic’ and tactical’ details of the position
Match your job description more easily to the appropriate employer position

3. Creating Your Own Job Description Sources to “Learn About You”
Employment Resume
Assessment Results
Reference recommendations
Review work product
Draw lessons from past achievements
Career coach sessions
LinkedIn endorsements
Interview Prep Strategy
Books – Personal Branding
Use you imagination!
‘I am an employee, not a candidate’ attitude

4. An External Look at Your Job Description What does it do?
Demonstrates purpose and preparation
Builds on past experience
But focuses on the present and future
Answers interview questions:
Why do you want to work for a our company?
Why should hire you?
Why do you believe you’re qualified for this position?
Tell us about your future goals
What do believe is most attractive to you about this position?

5. Interviewing Tips It’s a conversation, not a Q & A!
Find common ground – interviews should be a two-way street
Focus on the current position and your personal job description
Be in the present and future – don’t be a prisoner of the past
Ask penetrating questions that stimulate further discussion
SMILE
Adopt an informal style that is relaxed but focused
Act like you want to be there!
Show (with stories), don’t tell

6. Interviewing Tips Assume you are already an employee
Make the interviewer relax as well – listen and react and ask questions
Use the word FUN at least once during the interview
Feel free to politely and professionally disagree
Watch your body language
Be vigilant about ‘red flags’
Pounce on opportunities
It’s not just about qualifications – it’s really about chemistry
Ask for the job!! (or don’t go on the interview)
RELAX, it’s not the end of the world!

7. How Your Competition Can Help You Get The Job You Want (by eliminating themselves)
They want to be ‘safe’ and ‘conventional’
They think that a job interview is just an annoyance, not an opportunity
No disagreement
‘Nodding’ body language
Stock Q & A
Inertia, not action or risk
They take the published qualifications for the job seriously
They waste time thinking what they ‘should’ say
They waste time wondering what the interviewer really ‘wants’

8. How Your Competition Can Help You Get The Job You Want (by eliminating themselves)
Ghosting
They ‘Ride the Rails’ of their experience
They live in the past
They revel in their job experience
They play up their ‘industry experience’
“1 year repeated 10 times”?
They substitute ‘smug’ for enthusiasm and learning
The use the word ‘credentials’

9. You’re Not Alone (sometimes it just seems that way)
Organizations
Recruiters
Counselors
Family
Friends and Neighbors
Career Coaches
Reading
Library
Former Teachers
Former Employers
Former Co-Workers
LinkedIn Associates

10. Notable and Quotable
“So many people out there have no idea what they want to do for a living, but they think that by going on job interviews they’ll magically figure it out.
If you’re not sure, that message comes out loud and clear in the interview.”
Todd Bermont, Director of Sales and Marketing for Evolve Holdings
Author of “10 Insider Secrets to a Winning Job Search," "Cognitive Selling" and "Fundamental Selling" available on Amazon.com. 

11. Reference Articles bbj.org
Clues About Engaging Yourself
Skills Most Sought After By Employers
Personal Branding
LinkedIn Deep Dive Guide
Ten Hottest Transferable Skills
Creating Competitive Separation
Boosting Your Confidence