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9/13/2019 Raising a Ruckus HP template.

Published byBenny Kusumo Modified over 4 years ago

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Presentation on theme: "9/13/2019 Raising a Ruckus HP template."— Presentation transcript:

1 9/13/2019 Raising a Ruckus HP template

2 9/13/2019 PRODUCT PRICE PLACE PROMOTION Marketing 101 HP template

3 = HOSPITAL OR REHAB CENTER
9/13/2019 PRODUCT = SUPPORT PRICE = FREE PLACE = HOSPITAL OR REHAB CENTER PROMOTION = RUCKUS Marketing 101 HP template

4 What is our product? Peer Support Welcome Comfort Safe haven
Role models Answers What is our product?

5 What is our price? Support vs. Membership Support is free…right?
Optimal joining time? Is 90 days enough? What’s most important? What is our price?

6 What is our place? Location, Location, Location Hospitals
Rehab centers Coffee shops Community centers Where else? What is our place?

7 How do we promote? Newsletters Emails Phone Calls Flyers Word of mouth
What else? How do we promote?

8 Potential Channels Hospital communications Newspapers
Television stations Radio stations Social Media What else? Potential Channels

9 Hospital Channels Flyers on bulletin boards In-house video systems
Waiting rooms Brochures Heartbeat Magazine HeartGuide Newsletters What else? Hospital Channels

10 Newspapers Press releases and pictures Get to know health reporters
Community events calendars Invite reporters to events Serve as a resource Volunteer visibility What else? Newspapers

11 Television/Radio Stations
Press releases Get to know health reporters Invite reporters to events Community features Serve as a resource What else? Television/Radio Stations

12 Social Media Events Offer “soundbite support” Volunteer visibility
Invite patients, caregivers, families Show pictures Offer “soundbite support” Short reminders, health tips Volunteer visibility What else? Social Media

13 Mended Hearts is the largest peer-to-peer heart patient support network in the world.
Mended Little Hearts is the largest peer-to-peer support network for CHD families in the world. Elevator Speech

14 We visit 200,000 patients every year, in hospitals and rehab centers.
We have 300 chapters in North America, operating through 460 hospitals. Peer support improves outcomes by offering hope to patients and their families. Elevator Speech

15 Raising More Ruckus What else?
9/13/2019 Raising More Ruckus What else? How do you talk about Mended Hearts and Mended Little Hearts? What’s the best way you’ve ever heard it said? HP template

16 The Power of Peer Support

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