1. Arlington Census CCC
Check In
July 23, 2019

2. AGENDA (8:00-9:15 AM) Welcome and Roll Call CENSUS updates
Subcommittee Updates (HTC, Partners, Donations, Communications)
Areas of Focus
Key Activities
Resources Needed
Census at the County Fair (August 16-18)
Partner Recruitment and Training Updates
Next Steps

3. Updates from U.S. Census Bureau
Options for Taking the Census
Online
By phone
Paper
Access
Print: English/Spanish (upon request)
Phone/Online: 12 Languages
59 Language Guides
ASL Video
Braille/Large Print
Citizenship Question

4. Census Timeline
September-December: Public Awareness/Partner Recruitment and Education
January-February: Public Education (What, Why, How)
March –June: BE Counted (Full Participation)
PHASE 1
March 16-23, 2020 – Mailing #1 sent to homes
March 20-27, 2020 – Mailing #2 sent to non-respondents
March 30-April 6, 2020 – Mailing #3 Postcard sent to non-respondents
March 2020 – Group quarters enumeration begins for those living in group quarters like dorms, nursing homes, etc. and for the homeless
April 1, 2020 – NATIONAL CENSUS DAY!
PHASE 2
April 12-19, 2020 – Mailing #4 Letter & Paper Questionnaire sent to those who have not yet responded
April 23-30, 2020 – Mailing #5 – It’s not too late! Postcard Sent
​Early May-Late July, 2020 – Non-response follow-up​

5. Regional Coordination
Governor’s CCC
Northern Virginia Community Foundation
Washington Council of Governments
Greater Washington Community Foundation GRANTS
Telemundo

6. Subcommittee Updates
Areas of Focus
Key Activities
Resources Needed

7. Hard to Count
Develop proactive intentional strategies to reach ensure individuals in hard to count communities participate in the 2020 Census.
Persons who distrust the government
LGBTQ persons
Persons with mental or physical disabilities
Persons who do not live in traditional housing (group quarters)
Millennials
Seniors
Young children
Highly mobile persons
Racial and ethnic minorities
Non-English speakers
Low income persons
Persons experiencing homelessness
Undocumented immigrants

8. How it works/ Civic Duty arlingtonva.us/census
HTC Messaging
HTC Group
Key Message
Young children
You Count
Highly mobile persons
Racial and ethnic minorities
Trust
Non-English speakers
Low income persons
Trust / Benefits
Persons experiencing homelessness
You Count/Trust
Undocumented immigrants
Persons who distrust the government
LGBTQ persons
Persons with mental or physical disabilities
You Count / Benefits
Persons who do not live in traditional housing (Group Quarters)
You Count/How it works
Millennials
Civic Duty/ You Count
Seniors
How it works/ Civic Duty
Key Messages:
You Count
Trust
Benefits & Impact
Civic Duty
How it works
arlingtonva.us/census

9. arlingtonva.us/census
Trusted Advisors
Identify trusted advisors or organizations for each of the HTC groups.
Finalize list by September 15, 2019
Meet with trusted advisors by October 15, 2019
HTC Co-Chairs to meet soon with the Partners Co-Chairs to begin identification of Trusted advisors.
arlingtonva.us/census

10. arlingtonva.us/census
HTC Next Steps
Determine general census materials for use now.
Print - Flyers, basic informational fact sheets
Video - PowerPoint of short bullets for presentations
Lift text from Census materials already in place
Translations can be done locally, as AFAC and others have resources
Trusted advisors for HTC groups
Finalize list by September 15, 2019
Identify who will reach out to trusted advisors
Meet with trusted advisors by October 15, 2019
Communicate results to other sub-committees
arlingtonva.us/census

11. Energizing Partners
Focus on developing key activities and strategies to keep partners engaged and energized.
Develop a partner toolkit—to help build awareness across their networks.
Proactively communicate with partners and help support them in their outreach efforts throughout the Census season.

12. arlingtonva.us/census
Energizing Partners
Continue Partner Recruitment (all CCC members)
Develop specific messages for unique types of trusted partner
Make it easy for partners to participate
Create ‘swag’ bag for partner organizations
arlingtonva.us/census

13. arlingtonva.us/census
Energizing Partners
Partner Resources (newsletter content, social media, etc.)
Partner Training
September 26 (Evening)
December 7 (Saturday)
Partner Palooza (January 2020)
Partner BE Counted Events (March-June 2020)
arlingtonva.us/census

14. Donations
Focus on outreach to businesses and foundations to make donations to support before and during COUNT SEASON in 2020.
This includes items that will encourage residents to come on out and BE COUNTED (food, give-a ways, creative educational materials,

15. arlingtonva.us/census
Donations
Identify resource needs from other subcommittees
Food, Swag, IPADs, Materials
Establish ‘tiers’ of donation types
Prioritize /Align various potential supporters
Set up checks, balances for accepting and distributing funds through 3rd party
arlingtonva.us/census

16. The Communications and Messaging
Develop key themes, messages, infographics, sample newsletter articles, and stories.
Develop a social media kit for partner use;
Work on strategic media placement.

17. arlingtonva.us/census
Communications
CONFIDENTIAL, SAFE, IMPORTANT
Inventory materials already developed (or in production)
Coordinate messaging regionally
Create a multi-tiered communication strategy
Media
Social Media
Fact Sheets, Palm cards, Door Hangers, Infographics
Newsletter Article Content
Video/PSA
Language Translation
arlingtonva.us/census

18. ARLINGTON COUNTS Arlington County Fair August 16-18 SIGN UP

19. Being an Arlington 2020 Census Partner is easy!
Sign up to be a Partner Organization through the form below.
Share information about the importance of participating in Census 2020 across your networks (Arlington will provide regular updates for you to share).
Encourage everyone to Be Counted in Census 2020  between March -June 2020.

20. Census Timeline
September-December:
Public Awareness & Partner Education
January-February:
Public Education (What, Why, How)
March –June:
BE Counted (Full Participation)

21. Sat, June 1 (AM): Organizational Meeting
CCC Homework: Recruit 5-10 New Partners;
Individual Subcommittee Meetings
Tues July 23 (PM): CCC Virtual Check-In
Subcommittee Draft Action Plans
August 16-18: COUNTY FAIR
CCC Volunteer 2-3 Hour Shifts
Sat, Sept 14: CCC In-Person (TIME TBD)
Agenda: Subcommittee updates; Partner Updates; Outreach Updates
Thurs, Sept 26: PARTNER TRAINING (7PM)
Thurs, Oct 24: CCC Virtual Check-in
Agenda: Partner Gap outreach; Finalize Subcommittee 2020 Actions
Sat, Nov 2: PARTNER TRAINING (TIME TBD)
Sat, Dec 7: CCC In-Person
Agenda: Subcommittee updates, Partner status, 2020 Strategic View