1. How to Create an Easier, Simpler, More Profitable Road to Customers
Session 4
Martha Hanlon and Chris Williams

2. Clear Your Path of “Junk”
Session 1
Clear Your Path of “Junk”
Session 2
Redefine Your Ideal Customer
Session 3
Uncover What Your Customer Wants
Session 4
End ‘ONE AND DONE’ Sales
Session 5
Apply Everything to Your Sales System
Session 6
Transform Your Selling Beliefs
Workshop Agenda
Wide Awake Business Proprietary:
Do Not Distribute

3. Wide Awake Business Proprietary:
The Basics
6 Sessions, 60 minutes each
All Sessions recorded & placed at
Weekly commitments
Submit weekly commitments by Sunday night to for our review
Take notes
Call from a Quiet Place where you can work
Please use a headset, not your PC speakers
Wide Awake Business Proprietary:
Do Not Distribute

4. Commitment for This Session
Create Your Product Funnel
Review your Ideal Customer, Aspiration and Obstacle…Adjust

5. Your Product Funnel All Our Marketing Type here Type here Type here
Low to No Risk
Build relationship
Type here
First Service
Get to know you
Type here
Type here
Upsell
Now I trust you
Type here
The
Forever Client

6. Formula for Making Money
Prospects X Conversion = # Customers Price per Sale # Times They Work with You Revenue Profit Margin Money in Your Pocket

7. Supporting slides

8. Positioning Copywriting Websites LinkedIn Strategies
Wide Awake Business
Product Funnel
All Our Marketing
Low to No Risk
Build relationship
Books Videos CDs Flash Sales
Customer Navigator
First Service
Get to know you
Done-for-You:
Positioning Copywriting
Websites LinkedIn Strategies
Upsell
Now I trust you
One-on-One Mentoring
The
Forever Client

9. Your Offers Could Be… TOOLS/White Papers Videos Webinars Ebooks
Workshops
Think Tank Groups
Group Coaching
Master Mind Group
30 Minute Sessions