2. “How To Start Generating Serious Revenue In Your Coaching Business” Top Coach Mastermind Presents...

3. In tonight’s session you will... Discover the pathway to a 6 or 7 figure coaching revenue Lay the foundation for your “Coaching Business Empire” Refine your “marketing eye” Get re-energized about your coaching business

4. Jack & the Beanstalk You’ve traded your cow for these magic beans Now you have to plant the beans and water them, climb the gigantic beanstalk and defeat the giant.

5. The Path To A 6 or 7 Figure Income Pick a target market Connect with people in that market Build a relationship with these folks Find out what they want Make offers Become the kind of person that has the kind of business you want

6. Over the next 90 days we will... Define your target market Re-create your website Develop your curriculum Create your first product (a free product) Write up a winning free session offer Enroll 5 to 10 new clients Increase your revenue by $2,500/month or more

7. Over the next 12 months you will... Go beyond niche and create a “cause marketing campaign”/crusade Create 1 or more products that people want to buy Write a long copy sales letter Build up an article database to set your business on auto-pilot and repackage as a book (if you want) Have a “full client load” (whatever full means to you) Build a large email list of potential customers/clients Have your own Coaching Business Empire

8. Website Reviews

9. The “Short Copy” Formula Short Copy is used to “sell people” on taking an action – usually with no money exchanged Long copy is for selling things that cost money If some marketing materials make you cringe, you can rest assured that you’ll be writing marketing materials that actually help people – whether long or short

10. The “Short Copy” Formula Headline Sub-headline Connection Copy Offer Bulleted list of benefits Call to Action

11. The “Short Copy” Formula Headlines – Clear – Specific – Obvious Benefit – Solves a Problem – Clean & Simple Layout – Builds Trust

12. The “Short Copy” Formula Sub-Headlines – Clear – Specific – Obvious Benefit – Solves a Problem – Clean & Simple Layout – Builds Trust – Further defines their problem, the benefit, or what you’re going to be offering them

13. The “Short Copy” Formula Connector Copy – Talks to them person to person – Defines their experience Describes their pain – Sets them up to want what you’re about to offer

14. The “Short Copy” Formula The Offer – Tells them what their going to get – Names the “freebie”

15. The “Short Copy” Formula Bulleted list of benefits – Reveals details about what they’ll be getting – Reveals the specifics – Focuses on benefits Pleasure creating Pain relieving – Give away a “gem” or “golden nugget” in one of the bullet points to give value and build trust

16. The “Short Copy” Formula Call to Action – Tells them what they need to do next Register now Enter your email address below

17. Homework Assignment #1 Write (or re-write) your home page copy and submit it to the members area

18. Homework Assignment #2 Create a problem list – Pains – Problems – Challenges – Dreams desires – Irrational Fears – Fantasies

19. Homework Assignment #3 Tell the other folks in the group about yourself and your coaching business Share – what lead you here – where you’re at now Be honest and vulnerable We’re not judging you We’re going to keep track of your progress – where you’re headed

20. Take the 30 Day “No TV Challenge” Double or triple your income Free your mind Let go of distraction Clarity of mind Peace of mind

21. “How To Start Generating Serious Revenue In Your Coaching Business” Top Coach Mastermind Presents...