1. Welcome to the…

2. Special email address:
Housekeeping
Special address:

3. How to submit your homework…
Housekeeping
How to submit your homework…
Subject line: Your name – Homework – Lesson 2

4. Housekeeping Special MMP web page:
Links, replay links, PowerPoints, documents, etc.
Will post the replay right after each class or follow-up.

5. depending on the subject and questions.
Housekeeping
We will start on time.
1 ½ hours to 2 hours
depending on the subject and questions.

6. Here’s what you can expect from us:
We won’t hold back – all our best stuff
Gold and Platinum Elite: You’ll get your homework back in a timely manner
We’ll bend over backwards to help you, but we won’t do it for you
Lots of extra resources and other ways to learn

7. Here’s what we expect from you:
Ask your questions – Q:
Share your ideas
Gold and Platinum Elite: turn in your homework before the next lesson
An open mind, no “stinkin’ thinkin’”
Do the work!

8. What do you want your business to provide for your life?
Money
Time
Fulfillment/Mission
Security
?????

9. “A book is written from the beginning to the end, a business is built from the end to the beginning.”
~ Rich Schefren

10. What do you want your business to provide for your life?
Is your store a job replacement?
Or do you want to grow a business?
Do you have a “practice” – i.e. the business is built on your exercising your skill, knowledge, talent?

11. What’s your exit strategy?
Sell
Close
Pass on to kids

12. What business are you in?
Pennsylvania Railroad
Dominos
McDonald’s
Mackinaw Kite Co.
What you sell or what you do… So what?
Look for the deepest emotional benefit for your customers.

13. Tonya Christiansen, Must Love Dogs

14. What’s Your Competitive Advantage?
Why do your BEST Customers Shop with You?
What is it that they WANT, NEED and DESIRE that only
you deliver or that you deliver better than anyone else?
Don’t tell me “customer service”… what about your service is better?
Don’t tell me unique – just means different, not better.

15. “I want to be the / have the….?”
What Are Your “Big Idea” Business Strategies?
“I want to be the / have the….?”
Best design
Lowest Price
Most fun
Most trusted
Cleanest
Most Liked
Strongest community (interest group and local)
Most fresh
Longest support
Most knowledgeable
Best selection (not necessarily biggest)

16. The “widget” differentiates you from the others.
What Are Your “Big Idea” Business Strategies?
Home of the….?
The “widget” differentiates you from the others.
9’ banana split
$1000 Mint Julep
XYZ package
biggest / best/ most exclusive event

17. Homework Week #1 – The BIG Picture
Prioritize what you what your business to do for your life. List from most important to least. (maximum 10)
 Is your store a job replacement or a business?
 What’s your exit strategy? (one sentence or one paragraph)
 What business are you in? (one sentence or one paragraph)
 What are your biggest competitive advantages? (one paragraph)
 What are your overall “big idea” business strategies? (Pick 2-5. Explain.)