1. TERMS TO KNOW
SPORT MEDIA: Any sporting event or news broadcasting through a media outlet
Baseball game broadcasted on the radio
SPORTING GOODS: Equipment and Apparel essentials to the sport event itself
Football
NON-SPORT EVENT: Any event that does not incorporate sports
Plays, concerts, festivals

2. FINANCIAL/ECONOMIC IMPACT TERMS
FISCAL IMPACT: Government Revenue generated from hosting an event
Sales Tax, Food-Service Tax, Parking Fees
DIRECT IMPACT: Based on expenditure figures multiplied by the number of visitors and nights spent in an area
Expenditure * Number of visitors * Nights of event
INDIRECT IMPACT: Refers to the direct expenditures per industry applied to the multiplier for that specific industry
Direct Expenditures PER INDUSTRY (Food, etc.)
TOTAL IMPACT: is made up of direct and indirect impact
-- Direct Impact + Indirect Impact