1. CXO Perspective on Architects
Anand Ramakrishnan
Vice President, Satyam Computer Services Limited

2. What is the most difficult thing in the world?
My Favourite Question
What is the most difficult thing in the world?
Make your boss smile today?
Enjoy airport check-in/security check?
Enjoy driving in Bangalore?
Win the war in Iraq?
More options in next slide

3. Pushing an elephant into backseat of car?

4. How about a pregnant elephant??

5. Agenda CEO Goals and Priorities CIO Goals and Priorities
Architect’s Alignment with CXO – Relationship
across all levels.

6. CEO Goals and Priorities
Traditional Measures: Revenue growth, profitability, customer satisfaction, market share, risk…
2006 and Beyond Survey Summary*
Overseas markets more attractive, specifically emerging markets
Understanding local customer needs is a challenge
Global sourcing will improve performance as well as margins
Topline expectations is good
Technology investments continue with more scrutiny
Cost control remains crucial.
* Source: The Economist Intelligence Unit 2006

7. What are your organization's global annual revenues in US dollars?
(% Respondents)
$500m or less 49
$500m to $1bn 11
$1bn to $5bn 15
$5bn to $10bn 6
$10bn or more 19

8. What are your company’s strategic priorities for the next three years?53
Increasing our market share 50
Increasing our revenue 41
Lowering our cost base 36
Changing our market positioning and or/ customer base 26
Changing our corporate organization and culture 20
Changing our business model 19
Changing our product/ service lines 19
More efficient project management 1
Other

9. What are your company’s operational priorities for the next three years?49
Improved sales and marketing 43
More successful customer relationship management 26
Better quality of products and services 25
Improved knowledge management 25
Better recruitment, development and management of employees 22
Improved R&D and new product/ service development processes
Better financial management – 14
Upgrade international controls and risk management – 14
Improved production processes – 11
Other - 1 18
Enhanced back-office systems and networks 17
More efficient supply-chain management 16
Easier collaboration with partners and suppliers

10. In which areas of the business do you expect to see the greatest benefits from investment in technology over the next three years? 39
More successful customer relationship management 34
Improved sales and marketing 33
Improved knowledge management 31
Better quality of products and services 27
Enhanced back-office systems and networks 17
Easter collaboration with partners and suppliers
Better financial management – 15
Improved production process – 14
More efficient project management – 10
Other - 1 17
More efficient supply-chain management 16
Improved R&D/ new product development processes 16
Upgraded internal control and risk management

11. Please state whether you agree or disagree with the following statements about the adoption and use of technology in your organization over the next three years
Strongly agree Agree Neutral Disagree Strongly disagree 11 34 31 21 4
We will invest more in technology than people over the next three years 3 26 24 39 8
We will focus on maintaining and upgrading legacy technologies rather than adopting
new technologies 28 52 15 5 1
Technology will be critical to our ability to meet our strategic goals 3 15 18 43 21
Technology is not a source of competitive advantage for our organisation 7 41 26 23 3
Technology helps us to reduce costs more than it does to increase revenue 4 24 31 40 7
Our adoption of new technologies will be in response to the requirements of our
key customers rather than through our own initiatives

12. CIO Goals & Priorities
Traditional measures: Cost, risk, business value, governance.
Survey 2007*
IT Budgets pretty much remain: 7.4% of revenue
58% of budget for non-discretionary items
64% of CIO say IT to proactively envision business possibilities driven by technology
43% of business initiatives termed ‘Innovation’ driven by IT.
85% of CIO outsource some % of IT Labor.
25% working on SOA, 12% will do this year; 35% say NO to SOA. SOA spells $$$ too.
* CIO Magazine

13. Architect Relationship with CXO
Talk business – Work technology

14. Architect’s Alignment to CXO – Relate these to survey..
Overriding SOA Thinking everywhere
ERP+, BI+
CRM+, MDM, CDI: New Revenue Streams - Technology Innovation (Songcatcher?)
Edge enablement – Mobile multi channel experience
Enterprise Search
Collaboration – Messaging Technologies
Leveraging Vista/Office 07
Virtualization: At all levels
Legacy system renewals & enhancements
UI Revolution? Web 2.0
Identity Management
Convergence, V/VOIP – Skype?
Methodologies, security, costs & governance

15. Talk Business – Work Technology
Key takeaway
Alignment is Critical
Means
Talk Business – Work Technology
Thank You!