1. Compliance and the Digitalization Example of Healthcare Sector
Dominique Laymand
SVP, Chief E&C Officer
April 2016
Ipsen Internal
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2. Compliance and the Digitalisation Example of Healthcare Sector
Digitalization and Big Data in Healthcare Sector
Future Trends
Potential Challenges and Barriers
Ethics & Compliance approach of Healthcare sector digitalization
Group Discussion
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3. Compliance and the Digitalisation Example of Healthcare Sector
Digitalisation and Big Data in Healthcare Sector
Healthcare model and Digitalisation: Future Trends
Focused on the patient as a consumer. Patients evolve from passive Healthcare recipient to active value – seeking consumers
Predictive and customized approach, based on individual care plans supported by Data Analytics.
Constant delivery of evidence based care, integrated and transparent allowing costs clarity
Team – based. Interactions among patient and physician evolves towards a broader team
Expansion of Social Media use.
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4. Compliance and the Digitalisation Example of Healthcare Sector
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Source: PWC – Healthcare Research Institute-November 2014
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5. Compliance and the Digitalisation Example of Healthcare Sector
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Source: PWC – Healthcare Research Institute-November 2014
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6. Compliance and the Digitalisation Example of Healthcare Sector
Digital Technologies in Healthcare challenges: Perception challenges
Source: PWC – Healthcare Research Institute-November 2014
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Digital Technologies in Healthcare challenges: Regulatory challenges
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7. Compliance and the Digitalisation Example of Healthcare Sector
2. Ethics & Compliance approach of Healthcare sector Digitalisation:
Evolution of Healthcare companies interactions with HCPs/ HCOs towards Digital. Interactions, from research to commercialization
Mobile Health Apps
Education/Teach through simulation
Web based interactions and virtual activities
Use of Social media
Transparency (Disclosure) of interactions Data Analytics
Need for clear guidance in a highly regulated industry
Compliance Program
Ethical Principles
What is Best?
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8. Compliance and the Digitalisation Example of Healthcare Sector
2. Ethics & Compliance approach of Healthcare sector Digitalisation:
Compliance Program
RISK-BASED ANALYSIS & BEST PRACTICE
COMMUNICATION/
LESSONS LEARNT
CODE OF CONDUCT & PROCEDURES
PROCESS IMPROVEMENT & TRAINING
INTEGRATED
GOVERNANCE(COMPLIANCE COMMITTEES)
COMPLIANCE
RESPONSE
REMEDIATION: INVESTIGATION & INTERNAL AUDIT
PREVENTION
RESPONSE
RISK MANAGEMENT
MONITORING ACTIVITIES
EMPLOYEE DISCIPLINE
DETECTION
EDUCATION & TRAINING
INVESTIGATIONS
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MONITORING ACTIVITIES
HELPLINE/
COMPLAINTS
AWARENESS
RISK BASED EXPAND INTERNAL CONTROLS REVIEWS
3rdPARTY/DEALER
MANAGEMENT
MODEL
ANTI-BRIBERY FOLLOW-UP REVIEWS
RISK ASSESSMENTS & MITIGATIONS
INTERNAL AUDIT ACTIVITIES
ACTIVITIES
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9. Compliance and the Digitalisation Example of Healthcare Sector
2. Ethics & Compliance approach of Healthcare sector Digitalisation:
Ethical Principles
Company culture
Companies values and Codes of Ethics or Codes of Conduct
Industry Codes of Conduct
Key behaviors
Employees and Management decisions
Decide and act ethically is:
Stand back and take the time not to make hasty decisions
Consider the global dimension of what is fair for all the company’s stakeholders
Consider global impact on image and reputation
Being aware of the implications of my actions for today and tomorrow
Accept Rights and Duties linked to my role
Having courage and show conviction 
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10. Compliance and the Digitalisation Example of Healthcare Sector
We interact with highest ethical standards with the aim to ensure that decisions are made independently in the best interests of patients
For interactions with stakeholders, Ipsen commits to apply the highest ethical standards, guided by the 6 following guiding principles.
Everything we do is intended to benefit patients’ health.
Healthcare and patient focus
We maintain commitment to quality, compliance, ethics and integrity in everything we do
Integrity
We respect the need of independent and autonomous decision-making of all parties.
Independence
We commit that everything we do is aligned with Ipsen’s mission to discover, develop and deliver innovative medicines that help patients to prevail over serious diseases.
Legitimate intent
We seek to be transparent about our actions while respecting legitimate intellectual property rights and data privacy
Transparency
We take our commitments seriously and feel accountable for our actions and interactions.
Accountability
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11. Compliance and the Digitalisation Example of Healthcare Sector
2. Ethics & Compliance approach of Healthcare sector Digitalisation:
Conclusion
Find a fair balance between the normative approach and the realistic approach to ethics, since they are both complementary and necessary.
A good and healthy reputation helps to establish and maintain trust with the company’s stakeholders.
Combining Compliance program and ethical standards a solution to approach digitalisation in a flawless and agile manner.
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12. Compliance and the Digitalisation Example of Healthcare Sector
3. Group Discussion:
Other Industry Sectors digitisation approach
Ethics and/or Compliance: What is the best approach?
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