1. Optimising Your Machine for Differentiated Value

2. Simplified Integration
Why We Are Here Today
We want to show you how you can design a high performance system at a cost effective price
We want to show you how you can reduce the time and cost it takes to integrate your equipment into the end user environment
We want to show you how you can do the above while also delivering equipment that provides differentiated value to your end users
Design Optimisation
Simplified Integration
Differentiated Value

3. Manufacturing Drivers Today
Flexibility
Faster Commissioning, Reconfiguration
Flexibility
Faster Commissioning,
Reconfiguration
Integration & Simplification
Control, Safety, Information/IT
Integration & Simplification
Control, Safety, Information/IT
Optimum Asset Utilisation
End Users
Optimise the Operation of Production Line
OEMs
Optimise the Effectiveness of Equipment Building
Performance
Equipment Effectiveness
Solutions
Original white paper content works:
What Machine Builders Care About Most
Of course, knowing your customer type and determining their drivers is essential to successful selling. So, how do you distinguish what matters to a machine builder versus an end user? What do machine builders care about most?
While the differences between end users and machine builders may seem obvious, there is actually significant commonality between the two audiences in terms of business drivers. For example, integration and simplification, as well as flexibility, are essential drivers for both customer types. Whether putting in a new line at a production facility or developing a machine, there’s a need for flexibility – and a scalable architecture.
However, the distinction between these two audiences becomes apparent when you examine how each audience actually views their use of automation equipment. For end users, the focus is on optimum asset utilisation and total lifecycle costs. However, while a total cost of ownership discussion may be completely appropriate for an end user, it will not necessarily resonate well with a machine builder. After all, an OEM is a machine builder – not a machine owner.
For OEMs, the primary driver is performance, and more specifically, performance/price ratio. Simply put, machine builders are looking for the best value when they choose an automation solution.
Machine Builders measure value not only by enhanced machine performance – but also by how the solution optimises their machine building process.
Global Support
Services
Global Support
Services
Cost
Total Cost to Design, Develop, & Deliver
Cost
Total Lifecycle Cost 3 3

4. Response: Machine and Equipment Builder Performance
Machine Builders today are challenged to differentiate themselves amidst global competition and rapidly evolving technology.
To achieve greater profitability, Machine Builders must improve their overall operational performance.
Commissioning
Global Service & Support
Reliability & Quality
Machine Performance
Design
Design Productivity
Extensible Engineering
Scalability
Global Standards
Risk Assessment
Design for Sustainability
Develop
Deliver
Time to Market
Supply Chain Efficiency
Flexible Equipment Models
Simplified Integration
Design Optimisation

5. Design, Develop & Deliver Examples
Maximise design productivity with extensible engineering
Use scalable control architectures
Provide extensive industry & application expertise
Optimise Your Machine Design
Leverage product selection & configuration tools
Easily select hardware & generate bills of material
Size & select an optimal motion system
Use scalable technology
Meet global safety & environmental standards
Meet functional safety standards with integrated safety solutions
Harness the inherent value of intelligent safety solutions with a Safety Lifecycle Approach
Avoid redesign changes – Perform risk assessments up front

6. Design, Develop & Deliver Examples
Optimise & reuse your machine design
Improve machine flexibility with modular programming techniques
Develop reusable equipment modules with Modular Programming
Retrieve code to use as a foundation
Simplify Integration
Integrated Architecture solutions with a single network
Scalable control solutions reduce engineering time & eliminate risks
Reduce number of programming and configuring software packages
Supply Chain Efficiency
Local sales & support
“Preferred parts” availability consultation
Reduce time & costs using a single supplier
Reduce BOM
Improve time to market to meet customer delivery commitments

7. Design, Develop & Deliver Examples
Reduce Overall Installation & Commissioning
Easily integrate with your customer’s information systems
Link real-time reporting from machine-level to IT infrastructure with standard EtherNet/IP
Provide an accurate view of plant operations
Improve Reliability & Quality
Remotely monitor machine system status & perform authorised program changes
Achieve higher levels of business performance with Network & Security Services
Provide Global Service & Support
24 x 7 multi-lingual support
Connect to your machines globally with remote managed services
Start up, warranty, emergency and more via Field Support Options
Online & Phone Support | Training | OnSite Support | Repair Services | MRO Asset Management | Safety | Energy | Network & Security | Managed Services
80 Countries I
20 Languages
6 Remote Support Centers
10 Remanufacturing Depots
9 Exchange Hubs
Average 13+ Years Experience

8. Continuing to Enhance Our Capabilities
Rockwell Automation recently released a number of new products designed to help OEM’s increase their business performance L1 L2 L3
Motion Analyzer 6
Kinetix 350
CompactLogix 5370
Controllers
PanelView Plus 6
Terminals
Kinetix 5500 and VPL Motors
*coming soon
Stratix 5700
LDAT Linear Thruster
PowerFlex 525

9. Equipment Builder Performance
Kinetix 350
CompactLogix 5370
Controllers
PanelView Plus 6
Terminals
Kinetix 5500 and VPL Motors
*coming soon
Stratix 5700
LDAT Linear Thruster
Motion Analyzer 6
PowerFlex 525 L1 L2 L3
Commissioning
Global Service & Support
Reliability & Quality
Machine Performance
Design
Design Productivity
Extensible Engineering
Scalability
Global Standards
Risk Assessment
Design for Sustainability
Develop
Deliver
Time to Market
Supply Chain Efficiency
Flexible Equipment Models
Simplified Integration
Design Optimisation

10. Mechatronics and Machine Design
Control Design
Motion
System Design
Mechanical Design
“synergy of several engineering disciplines…”
Mechatronic design is a collaborative venture between mechanical, electrical, and control design engineers – the outcome is a machine design optimised for high performance controls.

11. Time to Market Improvements – Motion Analyzer
Tuning Simulation
Decrease / eliminate Prototype builds by testing scenarios in Solidworks and Motion Analyzer
Code Generation
Motion Analyzer can both export and import project as .L5X
Enables fast and reliable exchange of data with RSLogix5000
Partially supports Product Lifecycle Management
Download Motion Analyzer Here

12. Time to Market Improvements – Drives and Motion Accelerator Toolkit
Drives and Motion Accelerator Toolkit (DMAT) design wizard can automate file selections and importation.
To speed development, the wizard asks questions about your application and produces the tools to start YOUR application WITHIN MINUTES.
Tell the Wizard which controller, drives, HMI and I/O your application will use.
The Wizard then runs and generates.
A Bill of Materials of the products you specified
A Folder of Wiring Diagrams and Panel Layout footprints ready your CAD program
A Logix program with the configuration and basic control needs for your products
A starting HMI application with adaptation instructions for your application
Download DMAT Here
How much faster can you bring your machine to market with
the DMAT Wizard to help start your design?

13. Time to Market Improvements – Drives and Motion Accelerator Toolkit
The DMAT includes automation engineering design tools for the entire machine control application development.
Bill of Material, CAD, Logic, HMI, Quick Start
The DMAT allows Machine Builders to significantly reduce design time and cost; allowing them to concentrate on the intellectual property that produces compelling and differentiating machine features.
Bill of Material Files
Programming for control and configuration
Wiring Diagrams and Panel Layout Drawings
HMI Screens for status and diagnostics
Quick Start for Base System Setup

14. Time to Market Improvements – Drives and Motion Accelerator Toolkit
The DMAT Wizard was used to develop the base application files for a 4 axis example.
The Designer Wizard produced files ready for the application details after 16 minutes of work
425 Lines of Code
6 Products configured
5500+ Program & Diagnostic Tags
65 catalogue numbers
15 Wiring Diagrams
7 pages of panels / product lines Models
22 HMI Screens Covering
4 Drives, Alarming /Machine Control
Quick Start for Base System Setup

15. Time to Market Improvements – Drives and Motion Accelerator Toolkit
Advantages
Designers can spend their time optimising their machine operations for better performance and higher profits
Initial Project setup Time needed for an example 4 axis system
Task
Time w/o DMAT Accelerator
Time Using DMAT Wizard
Turning specifications into catalog numbers and accessories
4 Hours
5 Minutes
Produce initial base set of CAD drawings
80 Hours
Produce initial base program
40 Hours
3 Minutes
Produce initial base HMI set
From 204 hours to 16 minutes !!!!!

16. Simplifying Your Design – Single Network, Global Standards
Standard Unmodified Ethernet
Lower wiring costs
Simplified Integration of the entire control solution on one network. including HMI, PAC, I/O and motion.
Safe Torque Off standard
Scalable Platform to meet global machine standards
120V, 240V - single and 3 phase
460V – 3 phase
Designed as a System
Controller, Motion, HMI

17. Simplifying Your Design – Motion Simplification
50% reduction in size
Efficient motors reduce size and cost
Up to 2 Sizes Smaller Drive
Single Cable Design reduces installation (60%) & procurement costs (27%)
Induction Motor support reduces inventory, and simplifies design
Energy efficient drive/motor match and green shunt
Zero stacking, no backplane
Two EtherNet/IP ports to support Device Level Ring (DLR)
Designed as a System
Controller, Motion, HMI

18. Simplifying Your Design – Linear Thruster
Replace complex transmissions with linear actuators.
Eliminates weeks of engineering, design and documentation time per custom designed actuator axis.
Vastly reduces the amount of components that need to be purchased from multiple vendors for custom actuators.
Eliminates the time needed to assemble a custom actuator into a machine.
Reduces Engineering, Purchasing
and Assembly Efforts!

19. CompactLogix 5370 Programmable Automation Controllers (PACs)
Expanding on the scalability of the Logix family of controllers
The CompactLogix 5370 PACs offer:
A wider variety of options to provide best-fit alternatives for specific application requirements
A strong motion solution when combined with Kinetix® servo drive for customers requiring high performance in a compact and affordable package
Common and consistent features across all three platforms (L1, L2 and L3); scalability between the Logix families (CompactLogix and ControlLogix)

20. 5370 CompactLogix Summary
Battery-less
Operation
Integrated Motion in L1,L2
and L3 “M” controllers
(CIP Motion / CIP Synch)
All models
(L3, L2, L1) L1
2x Scan Time
Performance Increase
SD Flash for Program
and Data Storage L2
USB port
for programming
>25% improvement in network
Packets Per Second (PPS)
Embedded DLR
EtherNet/IP Switch
Universal Analog Input
(C, V, Thermocouple, RTD),
14 bit resolution
Sockets
communication
Local Expansion with
up to 6 or 8 POINT I/O
Modules
Much smaller
form factor for
L2 Controllers
Local Expansion
with up to
Modules
Integrated Motion, 2x performance increase, >25% improvement in network and many more…
…in a compact form factor provides a right size control for your application needs

21. The Power of Logix
AOI

22. Simplified and Scaled Architectures
CompactLogix chassis
PanelView Plus
Stratix
EtherNet/IP
SERCOS
DeviceNet
POINT I/O
ArmorBlock I/O
PowerFlex
Rotary Knife
CompactLogix 2 Aux Feedback support provides the ability to easily input web material speeds
Supported Logix CAM profile provides smooth speed transitions and exact speed synchronisation when the knife contacts the material.
Typical applications requires 1 motor axis and 1 encoder Feedback Axis, perfect fit for CompactLogix
Cartoner
Absolute feedback enables the cartoner to maintain position, eliminates expensive and time-consuming homing routines.
Synchronisation of multiple axes through gearing and camming.
Generate virtual axes to use as references for synchronising real axes.
Kinetix 6200

23. Simplified and Scaled Architectures
CompactLogix chassis
PanelView Plus 6
Stratix 5700
EtherNet/IP
POINT I/O
ArmorBlock I/O
Kinetix 5500
PowerFlex
Rotary Knife
CompactLogix 2 Aux Feedback support provides the ability to easily input web material speeds
Supported Logix CAM profile provides smooth speed transitions and exact speed synchronisation when the knife contacts the material.
Typical applications requires 1 motor axis and 1 encoder Feedback Axis, perfect fit for CompactLogix
Cartoner
Absolute feedback enables the cartoner to maintain position, eliminates expensive and time-consuming homing routines.
Synchronisation of multiple axes through gearing and camming.
Generate virtual axes to use as references for synchronising real axes.

24. Simplified and Scaled Architectures
To Line or
Enterprise
CompactLogix chassis
PanelView Plus 6
Stratix 5700
EtherNet/IP
POINT I/O
ArmorBlock I/O
Kinetix 5500
PowerFlex
Rotary Knife
CompactLogix 2 Aux Feedback support provides the ability to easily input web material speeds
Supported Logix CAM profile provides smooth speed transitions and exact speed synchronisation when the knife contacts the material.
Typical applications requires 1 motor axis and 1 encoder Feedback Axis, perfect fit for CompactLogix
Cartoner
Absolute feedback enables the cartoner to maintain position, eliminates expensive and time-consuming homing routines.
Synchronisation of multiple axes through gearing and camming.
Generate virtual axes to use as references for synchronising real axes.

25. Kinetix 5500 Servo Drive 50% smaller Supports 195 – 528 VAC input,
reducing inventory
Innovative Common
AC/DC bus
eliminates hardware,
reduces installation time
and lowers costs
Single cable eliminates
Hardware and wire
terminations
Induction motor (V/Hz)
support simplifies inventory
and maintenance
Clamp design prevents
installation mistakes
and enforces 360° bonding
for noise immunity

26. PowerFlex 525 AC Drives Modular Design USB HIM Power Range
Offers ease of installation and programming
USB
Connectivity for
Faster Configuration
HIM
The LCD Human Interface Module supports multiple Languages and feature scroling text
Power Range
115V to 600V
0.37 to 22kW
Embedded Ethernet Port
Provides Premier Integration into the Logix environment
Safe Torque-Off
A standard feature of the PowerFlex 525 Drives
Simplified Programming
Easy to use Software and MainsFree programming via USB

27. + + A unique product family in the market….
Stratix 8000 & 5700 Family Layer 2 & 3 Managed Switches w/ Cisco Technology Inside
A unique product family in the market….
Stratix 8000/8300
Best of Rockwell Automation
Premier (CIP) interface to Integrated Architecture
Studio 5000 for configuration (AOP)
Predefined Logic tags for diagnostics
FactoryTalk View Faceplates
Best of Cisco
Secure integration with plantwide network
Cisco internetworking operating system (IOSTM)
Cisco CatalystTM switch architecture and feature set
Familiar tools for IT professionals: command line interface (CLI), Cisco Network Assistant (CNA) and Device Manager
Stratix 5700 + +
Best for the Plant Floor Environment
Easy to Integrate and Maintain
Default configurations for Industrial Automation
Removable storage cards for one step device replacement
… integrating the IT and Industrial Environments

28. Switch Tools and Integration

29. Equipment Integration
How do you overcome the challenges?
Simplified architectures
Standard unmodified Ethernet

30. Differentiation – Smart Machines
contact a remote service engineer?

31. Differentiation – Smart Line
Lowers Lifecycle TCO

32. Design Optimisation Summary
You design a machine with less parts, and lower inertia, which leads to lower cost motors and drives
Less parts and smaller motors and drives means a smaller footprint
Increased scalability of controllers allows you to only pay for the control and features you need
Simplified equipment allows you to turn over jobs faster, meaning getting paid faster
Design Optimisation

33. Simplified Integration
Summary
Using standard, unmodified Ethernet allows you to easily integrate into an end user environment
Cisco enabled switches promotes easy adoption by end user IT departments
Fast integration means less time at end user site
Simplified Integration

34. Differentiated Value Summary
Because back in design you optimised, you deliver a machine with less parts, requiring less spares, less maintenance, less energy usage and longer uptime
Providing a smart machine gives a competitive advantage to your end users and differentiates your equipment in the market
Providing information enabled equipment allows the customer to get the information they need to optimise operations and meet their efficiency goals
Differentiated Value

35. More Information
If you would like more information on our midrange platform, you can visit

36. Questions?