1. Your Team Members’ Names Here
Your Team Name Here BUSI 100 Introduction to Business Fall 2010 Professor Julie Hall
Your Team Members’ Names Here

2. I. Business Description
Briefly describe the type of business you plan to start
Mission Statement

3. II. Organizational Plan
Team Members/Owners of Business
Briefly describe the management team’s experience.
Briefly describe each member of the management team’s duties and responsibilities.
Briefly describe what employees if any you plan to hire and what their job description will be.
State what legal form of organization the business will be set up as (e.g. Sole Proprietor, Partnership, Corporation, Limited Liability Company):

4. III. Customer Analysis Target Market(s)
Briefly describe your primary target market.
Briefly describe what products or services you plan to offer to the primary target market.
Briefly describe any secondary target markets.
Briefly describe what products or services you plan to offer to the secondary target market.
What are the needs of each target market?

5. IV. Competitor Analysis
Who? Where? How many?
What needs don’t they satisfy?
Briefly describe who your competitors are and how you plan to differentiate your product or service from the competition (e.g. better price, better service, better quality, better features, etc.). What exactly is your competitive advantage?

6. V. Customer Service Strategy
How will you continue to satisfy and service your customers better than your competitors? Customer Relationship Management (CRM)
What customer services goals will you have?

7. VI. Product or Service Description
Briefly describe the products or services you plan to offer:
How will products meet customer needs better than the competition?
What is your competitive advantage or unique value proposition?

8. VII. Place/Location
Briefly describe where you plan to operate the business (i.e. out of the home, retail storefront, warehouse, online, etc.):
Briefly describe what channels of distribution you plan to use (e.g. will you sell directly to the customer as a retailer, operate as a wholesaler, etc.):

9. VIII. Price
Briefly describe how customers will pay you for your product or service (i.e. cash, credit card, invoice, PayPal, etc.):
Customer, Competitor, and Cost Analysis
(May use a chart to compare prices here)
Positioning with the Competition

10. VIII.a Price (Continued)
Customer, Competitor, and Cost Analysis
Our Product/Service
Our Product/Service Pricing
Our Competitors’ Prices
Other Data for comparison?
Brand A
$60
$55
Brand B
$45
$33
Briefly describe how customers will pay you for your product or service (i.e. cash, credit card, invoice, etc.):$
Positioning with the Competition- Are you higher/lower? In line in pricing? Unique Value?

11. IX. Promotion
Briefly describe what types of advertising you plan to use-social media tools (FaceBook, Twitter) print media, online/e-marketing, radio, television, billboards, other
Why will it reach the target market?
Personal Selling strategies, if any
Sales Promotion- Start-up plan?
Public Relations/Publicity- How will people know about your business?
Briefly describe what if any personal selling efforts you plan to conduct (e.g. networking through chambers of commerce, business groups, civic groups, etc.):
Briefly describe how you will try to obtain publicity for your company (e.g. sending out press releases to the media):

12. X. Financial Plan/Budget- Decide What Figures you will Gather
Startup Expenses with Projected Income Statement- Revenues and Expenses (Required)
Examples:
Balance Sheet, Cash Flow Statement
Break-even Analysis
Types of financing- Loans, Equity Partners, Angel Investors, Venture Capitalist, Rich Grandmother, etc.

13. X.a Financial Planning- Income Statement
Revenue/Sales Projections
Start-Up Expenses
Purchase of Property
Lease Space
Lease Deposit
Equipment
Inventory
Fixtures
Tenant Improvements
Utility Deposits
Insurance Deposits
Deposit for Seller’s Permit
Telephone Installation
Business License
Fictitious Name Statement
Health Department Permit
Business Cards
Stationery
Grand Opening Promotions
Signage
Salaries
Other -
Total _______________
Place in a chart?
Place in a chart?

14. XI. Closing- Be Creative
Investment Proposal
Why should I invest in this business?
Can I sell my business idea and why?