1. BSB40407 Operational Planning V1
Northern Beaches College – Business Services
Operational Planning
What is the difference between a Vision and Mission statement?
The difference between a mission statement and a vision statement is that a mission statement focuses on a company’s present state while a vision statement focuses on a company’s future.
Every business should have a mission statement,
both as a way of ensuring that everyone in the
organization is "on the same page" and to serve
as a baseline for effective business planning.
30/07/2019
BSB40407 Operational Planning V1

2. BSB40407 Operational Planning V1
Northern Beaches College – Business Services
Operational Planning
What is a mission statement?;
A mission statement explains why a company exists
Eg: 'Starbucks' mission statement is 'Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.’
30/07/2019
BSB40407 Operational Planning V1

3. BSB40407 Operational Planning V1
Northern Beaches College – Business Services
Operational Planning
Mission statements cont’d…
Jerry Macguires mission statement
30/07/2019
BSB40407 Operational Planning V1

4. BSB40407 Operational Planning V1
Northern Beaches College – Business Services
Operational Planning
How to write a mission statement
30/07/2019
BSB40407 Operational Planning V1

5. BSB40407 Operational Planning V1
Northern Beaches College – Business Services
Operational Planning
What is a Vision statement?;
It is a picture of your company in the future
It is the inspiration, the framework for all your strategic planning
A vision statement may apply to an entire company or to a single division of that company., namely, "Where do we want to go?"
30/07/2019
BSB40407 Operational Planning V1

6. BSB40407 Operational Planning V1
Northern Beaches College – Business Services
Operational Planning
How to write a vision statement;
30/07/2019
BSB40407 Operational Planning V1