1. 7/26/2019 2:45 PM
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Top 10 Reasons for using SQL 2008 Reporting Services
Tech·Ed  North America 2009
7/26/2019 2:45 PM
Top 10 Reasons for using SQL 2008 Reporting Services
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. Reason #: 10
Addressing the needs of all your users through deep investment, as integral part of overall MS BI strategy, for all 3 audiences: IW, DBA and Developers
DBA:
First to ship a reporting platform with a Relational Database
Common Management experience and Infrastructure.
Dev:
Leverage Developers skill-set by integrating Design and embedding experience in the VS IDE
Built and shipped Free Chart controls in the framework. IW
Self Service: Lowering the bar of entry for authoring report
Making BI as easy as writing a PowerPoint or Word document

4. Reporting Services Investments Timeline
7/26/2019 2:45 PM
Reporting Services Investments Timeline
Office Integration
(Acquisition: SoftArtisans)
SQL Server 2008 R2
Report Builder 3.0
SQL Server 2008 General Availability
Rich Data Visualization (Acquisition: Dundas)
SQL Server 2005 Report Builder 1.0
Authoring & Collaboration
(Acquisition: 90 Degree)
SQL Server Feature Pack
Report Builder 2.0
Report Builder 1.0
(Acquisition: ActiveViews)
2004…
2005…
2007…
March 2008
Aug 2008
Oct
2008
1H 2010
© 2004 Microsoft Corporation. All rights reserved.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

5. Reason #: 9
Leverage existing expertise and know how thanks to deep integration with existing corporate Development tools, Collaboration tools or Productivity tools
Powerful designers
Built into the Enterprise IDE
Leveraging Sharepoint collaboration and search corporate platform

6. Extensible platform: Can’t find it out of the Box? Build it yourself!
Reason #: 8
Extensible platform: Can’t find it out of the Box? Build it yourself!
Extensible Data Sources
Extensible Rendering (Beyond Word, Excel, CSV, XML, PDF, HTML, TIFF…)
Extensible Security
Extensible Data Processing extensions
Extensible Custom report Items

7. Large and active large community support
Reason #: 7
RS MVP Bloggers & Authors
Teo Lachev
Chris Webb
Brian Larson
Paul Turley
Russell Christopher
RS Team Bloggers
RS Team Blog
Chris Hays
Bob Meyers
Robert Bruckner
Chris Baldwin
John Gallardo
Lukasz Pawlowski
James Wu
Brian Hartman
Sean Boon
Alex Gorev
Large and active large community support
Large book collection written by MVPs
R&D Team daily involvement in Forums and Microsoft Connect:
Dozens of blogs by MVPs and Product group team members
Presence at Conferences: SQL PASS, Teched, PDC, SQL/Dev Connections, BI Conference…

8. Part of an End to End Solution that can handle all your data
Reason #: 6
Part of an End to End Solution that can handle all your data
All Data
Structured
Semi Structured
Unstructured
Spatial…
Acquired, enriched and deployed through an End to End platform…

9. Microsoft Business Intelligence Offering
7/26/2019
Microsoft Business Intelligence Offering
BUSINESS USER EXPERIENCE
Delivered through a Familiar Interface
Self-Service access & insight
Data exploration & analysis
Predictive analysis
Data visualization
Contextual visualization
Business Productivity Infrastructure
Dashboards & Scorecards
Excel Services
Web based forms & workflow
Collaboration
Search
Content Management
LOB data integration
BUSINESS PRODUCTIVITY INFRASTRUCTURE
Data Infrastructure and BI Platform
Analysis Services
Reporting Services
Integration Services
Data Mining
Data Warehousing
DATA INFRASTRUCTURE & BI PLATFORM
© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. Reason #: 5
Built to dynamically scale from garage shop to multinational corporation.
Can work on departmental SQL Express apps
Can scale to large Scale out farm infrastructure
Built on a robust core SQL infrastructure
No more IIS dependency, Architecture rehosted on SQLOS
Resource management
On Demand Processing Architecture
Only process and render data on demand
Scaling Up Reporting Services 2008 vs. Reporting Services 2005: Lessons Learned:

11. Reason #: 4
OLEDB
ODBC
ADO.NET
VS Data Connection UI
OLEDB Data Link UI
ODBC Admin UI
Microsoft Query
Office Data Connection Wizard
ODBC Connection Wizards
Excel
Report Builder
Visual Studio
SQL AS
Oracle
...
SAP
XLS
MDB
Model Designer
RS Data Source UI
AS Data Source UI
Report Designer
File Drivers (ISAM)
Relational
OLAP
File
Access all your data sources through standard connectivity layer…
ADO.Net:
Teradata, Oracle, SQL, DB2, SSAS, SAPBW, Hyperion Essbase
Soon: EDM, Madison
OLEDB:
Informix, Sybase…
XML
ODBC
Text, Excel, CSV File…

12. Reason #: 3 Handles your most complex and sophisticated report layout:
in 6 letters…
TABL-IX
Handles your most complex and sophisticated report layout:
in 6 letters… ?

13. Flexible Report Layout
Tabl
e + Matr ix
Customer
Retail
Odin
Bikes, Inc.
Wholesale
ABC Corp.
Thor, Ltd.
Grand Total
Growth
19%
322%
56%
Retail
Odin
Bikes, Inc.
Wholesale
ABC Corp.
Thor, Ltd.
Grand Total
2001
2002
Total
1,115
1,331
2,446
152
642
794
11,156
13,312
24,468
1,523
6,421
7,944
13,946
21,706
35,653
Reporting Services 2008
1,267
1,973
3,230
56%
12,679
19,733
32,412
57%

14. Deliver Relevant Reports
Extensive Report Authoring Hierarchical rows with dynamic headers (hierarchical row headers in matrix)
Current
Desired
2005
2006
Washington
Total 80
100
Seattle 50 60
Spokane 30 40
Oregon
Portland
Eugene 20
2005
2006
Washington 80
100
Seattle 50 60
Spokane 30 40
Oregon
Portland
Eugene 20
Deliver Relevant Reports
Author
Manage & Scalke
Experience
Reporting Services 2008

15. Extensive Report Authoring Parallel Dynamic Groups
2005
2006 WA
Seattle 50 60
Spokane 30 40 OR
Portland
Eugene 20
Table
Chair WA
Seattle 20 30
Spokane 10 OR
Portland
Eugene 25 5
Current
Year
Product
2005
2006
Table
Chair WA
Seattle 50 60 20 30
Spokane 40 10 OR
Portland
Eugene 25 5
Desired
Deliver Relevant Reports
Author
Process
Experience
Reporting Services 2008

16. Deliver Relevant Reports
Extensive Report Authoring Non-detail aggregates in subtotals (does not make sense as a detail)
Current
Desired
2005
2006 NY
Joe
Count 1
Sales 50 60
Avg
Sue 80
100
Total 2
130
160 65
2005
2006 NY
Joe 50 60
Sue 80
100
Total
Count 2
Sales
130
160
Avg 65
...
Deliver Relevant Reports
Author
Process
Experience
...
Reporting Services 2008

17. Make your report look really cool…
Reason #: 2
Make your report look really cool…

18. Cool looking Data Visualization Enriched Visualizations - Chart
Richer end user experience with new visualization engine
Chart Examples
Reporting Services 2008

19. Cool looking Data Visualization Enriched Visualizations – Chart
Reporting Services 2008

20. Cool looking Data Visualization: and soon…
Colored maps based on auto or user defined scales
Routes, pinpoint…

21. Reason #: 1
Empower your End user and increase their productivity with a Self service Reporting solution:
RB 2.0
Empower your End user and increase their productivity with a Self service Reporting solution:
?? ?.?

22. question & answer

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7/26/2019 2:45 PM
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.