2. Key Initiative: Student Success

3. Market Conditions and Funding
What’s the
big deal?
Market Conditions and Funding
-What initiatives/pain points exist within this priority? Who holds the funding?
-example: if we were talking about early learning we might reference full day K implementation, assessment/documentation of play-based learning, supporting the co-teaching of K teacher and ECE
-What Pearson solutions qualify for this funding and why?
-example: CLIC supports these pain points by……

4. Assessment: Market Conditions and Funding
Ontario Secondary School Literacy Test
Administered to grade 10 students.
Students must pass the test to graduate.
A gateway to a future of choice.

5. Assessment: Market Conditions and Funding
Ontario Secondary School Literacy Test
(82%) were successful
(18%) were unsuccessful

6. Assessment: Market Conditions and Funding

8. Assessment: Market Conditions and Funding
Success Rates
Over Five Years
For Fully Participating
First-Time Eligible Students

9. So why don’t I
hear more
about the OSSLT?

10. Key Contacts and Responsibilities the key? Who holds
-Who are the key decision makers, what are their responsibilities
-example: if we were talking about FSL we might identify the FSL teacher, school principal, district FSL coordinator then
break out how their roles/interests are different and how they may influence the decision making process

11. Key Contacts School Leadership District Leadership Principals
Student Success Lead
Superintendent of Curriculum
Principal of Program
Literacy Consultants
Assessment Consultant
MISA Representative

12. Possible Initiatives School-based Initiatives District Initiatives
Supporting Assessment:
Possible Initiatives
School-based Initiatives
District Initiatives

13. differentiating our Unique Positioning Statement(s)
Making the
conversation
bloom…
differentiating our Unique Positioning Statement(s)
-What are the key elements (special sauce) of the solution you want to highlight for a specific customer
-example: if we were talking about assessment we might want to highlight data collection and reporting for
superintendents but highlight ease of use or links to instruction for teachers
-Are there different UPS’ for the solution depending on funding source? (this could be interactive with sales team to have them differentiate)
-example: how would we position this solution for a classroom teacher vs. school principal vs. superintendent etc.
-If there are multiple customers to align with - you might want to give a slide for each

14. Possible Student Success Solution

15. Pricing Half Price $9.95 per student $995 per school
Possible Student Success Solution
Introductory Offer
Half Price
$9.95 per student
Pricing
(Annual Subscription)
$995 per school

16. UPS OSSLT Success’ Secret Sauce Developing a Principal of Program
Student Success Lead
UPS
provides instant and ongoing feedback (multiple choice) to students and teachers
provides students with point- of-use support with video mini-lessons and tips
create custom assignments to focus on specific needs
informs instructional decisions for teachers, principals throughout the year
searchable by question type, text form or comprehension strategy
more engaging than paper and pencil
OSSLT Success’
Secret Sauce
Objectives
To reduce OSSLT failure rates
Key Initiatives
After-school sessions
Literacy X-Curiculum
Designated OSSLT instructor for each class
Challenges
Student Engagement
Lack of literacy expertise in teachers
Possible Solutions
OSSLT Success

17. Unique Positioning Statement (UPS)
Developing a
Principal of Program
Student Success Lead
UPS
Unique Positioning Statement (UPS) ?
Objectives
To reduce OSSLT failure rates
Key Initiatives
After-school sessions
Literacy X-Curiculum
Designated OSSLT instructor for each class
Challenges
Student Engagement
Lack of literacy expertise in teachers
Possible Solutions
OSSLT Success

18. Seven Steps Caution. Special Considerations around the
-Are there specific considerations to be aware of when applying the 7 Step process to this solution
i.e. Are there warning signs to watch for? Are there specific “green lights” or “red lights” within the 7 steps?
-example: if we were talking about intervention/LLI we might highlight that if a decision making process and funding
source is not evident, we may not want to move forward or recommend a pilot and instead spend our efforts with a
customer that is better prepared to make a decision
- OR if we are talking about a digital solution we might want to highlight the “Account Management” step and the
resources required to successfully implement a platform at a district scale and whether we have the resources in
place
Special Considerations
around the
Seven Steps

19. Special Considerations around OSSLT Success
Are they open to digital solutions?
What else are they trying? How is it working?
What are their second best alternatives?
Are they content to do nothing?
Do we need to pilot or offer free trials, or can we move directly to a close from the sample?
If a pilot (e.g., district initiative) has the purpose of the pilot been established?

20. Highlights from our Integrated Plans
-Provide highlights from marketing/sales/product development that will be in place this fall
-Maybe include revenue targets and YTD results if applicable

21. From Marketing: Launching mid-Sept Website
Video Overview
Demo Sandbox, with interactive guided tour
Extensive online video support
Plus more…
Flipsheet
eBlast and Fax campaign, with introductory offer
Free Trial / Pilot available upon request
From Sales: Generate Trials
CST school follow-up to eBlast
AE’s to connect F2F with key leaders
Copyright © 2010 Pearson Education, Inc. or its affiliates. All rights reserved.

22. Sales & Marketing Support for
OSSLT Success
Website
Video Overview
Demo Sandbox, with interactive guided tour
Extensive online video support
Flipsheet
eBlast and Fax campaign, with introductory offer