2. Katia Kishchenko, City of Antwerp
Innovative mobility solutions shaping Europe’s Energy Future
CIVITAS PORTIS – Antwerp
Reducing motorised road transport through behavioural change
Katia Kishchenko, City of Antwerp

3. About CIVITAS PORTIS
Innovative and sustainable urban mobility solutions in port cities
Total budget €17,5 million
Antwerp €4,5 million

4. Mobility challenge
Reconciling freight/logistic transport with major flows of commuters, citizens and visitors to keep the city accessible and liveable.

5. Smart Ways to Antwerp
An integrated marketing approach and cooperation framework to change travel behaviour
Goal: modal split of 50/50
One umbrella brand containing several stakeholders (city, province, public transport operators, port)
A clear marketing strategy to create behavioural change. Because only building infrastructure is not enough, you have to convincen people to use it.

6. Principles of behavioural change
Put users centrally
Offer them options
Help them choose
Target groups
Target areas

7. Smart Ways to Antwerp Put users centrally Offer them options
Help them choose
Target groups
Target areas
Informing and inspiring through a dedicated platform and app

8. Smart Ways to Antwerp Offer them options Put users centrally
Help them choose
Target groups
Target areas
Creating a marketplace for (shared) mobility

9. Smart Ways to Antwerp Help them choose
Put users centrally
Offer them options
Help them choose
Target groups
Target areas
Providing multimodal travel advice

10. Smart Ways to Antwerp Target groups Put users centrally
Offer them options
Help them choose
Target groups
Target areas
Stimulating sustainable travel for commuters

11. Smart Ways to Antwerp Target areas Put users centrally
Offer them options
Help them choose
Target groups
Target areas
Raising awareness through targeted campaigns

12. Impact Less cars entering the city center  - 14.000 cars!
(Before major road works) May 2017 average workday
September 2017 average workday
September 2018 average workday 
cars!
Source: ANPR cameras city

13. Impact Shift towards sustainable, clean mobility Modal split
Antwerp citizens
Car
Bike PT
Walking
Other

14. Communication & Dissemination Manager
Thank you!
Katia Kishchenko
City of Antwerp
Communication & Dissemination Manager