1. Affordable, Social, Premium VR Gaming
INVESTOR OPPORTUNITY

2. THE TEAM Mariam Sarfraz ms5715@ic.ac.uk Alejandro Gilson
Chief Marketing Officer
Mariam Sarfraz
Chief Executive Officer
Alejandro Gilson
Chief Operating Officer
Wendy Lu Chen
Chief Information Officer
Alvaro Robledo Vega
Chief Technology Officer
Koral Hassan
Chief Finance Officer
Shu Chern Lim

3. THE PROBLEM Lack of accessibility Expensive price Conclusion
High demand from general public
Low supply of VR equipment
Not affordable for the average person
71% concerned with the price of VR
Conclusion
VR is a booming market with huge potential, which is not meeting the customer needs fast enough

4. SOLUTION Social environment Latest VR equipment Food and drinks
Group experiences
Social gathering
Latest VR Headset models
A full-body simulator
Tables for groups
Burgers and craft beer
Conclusion
We propose a social space where customers can experience VR at an affordable price

5. CUSTOMER SEGMENTATION
THE MARKET
CUSTOMER PROFILE
CUSTOMER SEGMENTATION
PASSIVES: 385,000
AGED 18-24: 770,000
LONDONERS: 8.7M
UK POPULATION: 65.64M
10%
ENTHUSIASTS
40%
INDIFFERENT
50%
PASSIVES
Conclusion
We will focus on attracting passives: Londoners aged who have some interest in gaming and VR

6. MARKETING STRATEGY Conclusion Popular Facebook pages YouTube vloggers
Instagram influencers
Large young audience
Offer adverts as entertainment
Young audience
Record their experiences and share them on YouTube
Influencers are the celebrities on social media
They convince their fans through posts
Conclusion
Since target market is young (18-24 years), we aim to spread the quality of service via social media and power of mouth

7. MAJOR COMPETITORS Why is VRCafé better? DNA VR VR Champions VR Concept
First full-scale VR arcade
Based in York Way
Over 25 VR titles
Single and multiplayer VR games
VR for corporate events and birthdays
VR escape rooms
Market segment: everyone
VR Champions
Based in Harrow
VR bays catering for 1-4 people
Discounts to entertainment venues/ eateries
Fully operating on weekends
In-pub VR Arcades
Located in three pubs around London
Collaboration with pubs
High risk/maintenance
Limited number of VR booths
Main market segment: pub enthusiasts
VR Concept
Why is VRCafé better?
We have segmented our target customer, and we are ridiculously cheaper

8. ANNUAL SALES & GROSS PROFIT*
REVENUE MODEL
OUR PRICES
ANNUAL SALES & GROSS PROFIT*
Year 1
Year 2
Year 3
Gross profit
(£362,670)
£149,550
£598,630
£15
VR Headset
£40
Group VR
£50
4D VR Simulator
£10
Food & Drinks
*Refer to Business Plan for Key Assumptions

9. FUNDING Funding summary KEY FACTS USE OF PROCEEDS
Round 1 funding (for 20% equity)
Annual growth rate
Valuation in Y3 based on P/E=15
Funding summary
We are requesting £500k for 20% equity
The majority of the funds will be used to purchase VR hardware, 4D VR simulators and other initial start up costs

10. THANK YOU!
For more information please feel free to speak to one of us.
You can also contact us at:
CONTACT US AT:
Wendy Lu Chen (Chief Marketing Officer)