1. #Bookzle By Ouagadougou

2. Challenge
Younger people are not motivated to read books The older generation does not feel the digital world as their home

3. Idea Bringing the two worlds closer by announcing a contest to upload content

4. How? Users can participate in a game to upload as many characters and worlds as possible. After typing enough characters they get a piece of the map which leads to a bookstore to get a book which they like. Books would get identified based on their ISBN numbers. This would monitor the upload progress of each book. Participants would get more points for more unique books which are uploaded by less people.

5. Message Telekom helps to preserve the value of books by helping them distribute for the next generations. Be a part of preserving the culture and opening a window for both worlds.

6. Target group: Primary: Heavy social media users & Digital natives Secondary: Digital learners (more confident in offline world)

7. How do we reach them? Primary & Secondary: Generating discussion on social media with #bookzle: users can share their stories with the books that had the most impact on their life Secondary: sending targeted eDM messages to those who are interested in bookstores’ promotions

8. Measurement & KPIs Social engagement Posts with #bookzle Landing page views ISBN number uploads Long term effects Participation after 1 year Widening the perspective of individuals through introducing them to more books