1. Capitol Records The challenge What we did The results 5SOS
Capitol Records wanted to promote 5 Seconds of Summer¹s debut album among teen girls. The aim was to create a buzz and word of mouth shortly before the release date.
What we did
Distributed 50,000 postcards, via a branded Œboombox¹ dispenser, across 100 schools. The cards featured different designs, with one for each member of the band, making the cards very popular, highly collectable and swappable.
The results
Capitol reached 70, ­ 17 year old girls. The positive feedback from schools was some of the best we have had in recent years with many requests for more to be sent out. The album reached number 2 in the UK album charts.
Environment: Schools
Media: Cards
Campaign: National