1. Pettis County Retail Trade Analysis
December 27, 2000
Pettis County Advisory Panel Meeting
Sedalia, MO

2. Why is the Retail Sector Important?
Employment
Retail Sales
Local government sales tax revenues
Local quality of life
Firms’ location decisions

3. Retail Trade Analysis Total retail sales Per capita retail sales
Analysis Tools
Trade area capture
Pull factor
Potential sales
Sales and analysis by detailed category

4. Total Retail Sales: Pettis County and Sedalia

5. Total Retail Sales: Pettis and surrounding counties

6. Per Capita Retail Sales: Pettis County and Missouri

7. Per Capita Retail Sales: Pettis and surrounding counties

8. Retail Trade Analysis: Trade Area Capture
Measures the number of customers that are being served by the local retail sector
Based on state average expenditures, adjusting for differences in per capita income
Trade area capture is compared to county population
If greater than population, then the retail sector is attracting customers from outside the county

9. Trade Area Capture: Pettis and surrounding counties

10. Retail Trade Analysis: Pull Factor
Measures the portion of customers that a local area draws from outside its boundaries
A pull factor greater than 1.0 indicates an “export” sector
A pull factor less than 1.0 indicates an “import” sector

11. Pull Factor: Pettis and surrounding counties

12. Retail Trade Analysis: Potential Sales
An estimate of the retail sales level that could be achieved if the retail sector captured 100 percent of the local market
Compared to the actual retail sales level
If potential sales are greater than the actual sales, the county is drawing customers from outside its boundary

13. Potential Sales: Pettis and surrounding counties

14. Detailed Retail Trade Sectors
Building materials and garden supplies
General merchandise stores
Food stores
Automotive dealers
Gasoline service stations
Apparel and accessory stores
Furniture and home furnishings stores
Eating and drinking places
Miscellaneous retail
Drug stores and proprietary stores
Hotels and lodging places
Auto repair services

15. Analysis by Category: Trade Area Capture

16. Analysis by Category: Pull Factor

17. Analysis by Category: Potential Sales

18. Issues to Consider Increasing county retail sales:
Existing firms capture more retail dollars from local residents
Existing firms increase sales to incommuters or tourists
New retail firms fill a gap in the local retail sector
Local demand for retail goods increases
Changes occurring nationwide
Concentration of sales in “super-centers”
Catalog, mail-order, and internet shopping

19. More information:
Retail Trade Analysis for Missouri and County Summaries