1. Approximately 64 Million U. S
Approximately 64 Million U.S. Households Now Have Addressable TV Capabilities
An estimated $2.1 billion was spent on Addressable TV in 2018,
on par with projected expenditures in ad-supported OTT during the same time period
As of 2018, there were 64MM Addressable TV HHs across all DMAs within the U.S., representing more than 54% of TV HHs
Addressable TV
Xandr
DISH
Charter*
Comcast
Altice
Cox*
Verizon $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
*VOD / TV Everywhere app only
Source: FreeWheel, A Buyer’s Guide to the New Living Room, October 2018; eMarketer, July Note: includes targeted TV ads delivered on a home-by-home basis via cable and satellite boxes; includes video-on-demand (VOD); excludes connected TV, smart TV and over-the-top (OTT). Ad-supported OTT estimate (approx. $2.0B) based on MAGNA US Ad Revenue Forecasts, September 2018. 1