2. Challenges Facing Enterprise IT

3. REDUCED MANAGEMENT NEW ECONOMICS INCREASED OPPORTUNITIES

5. IT as a Service INFRASTRUCTURE AS A SERVICE PLATFORM AS A SERVICE SOFTWARE AS A SERVICE CUSTOMER & PARTNER APPS Run Your Business, Not Your Infrastructure

6. General Purpose Programing Languages Compute Storage Management CDN Windows Azure Platform

7. OData Mobile and Client Devices HTML 5 and Next- gen Web Rich Insight & Visualization Data Sync Common Tools Denali Appliance Microsoft Information Platform

8. SCALE ON DEMAND MANAGED SERVICE FASTER INNOVATION Information Platform as a Service

9. Symmetry with Traditional RDBMS

10. Single Logical Database Multiple Physical Replicas Replica 1 Replica 2 Replica 3 DB

11. Web Role Reporting

14. Customer Case Study: GCommerceCustomer Case Study: GCommerce Data Collaboration & Content Distribution Today, an end-to-end special order takes 15 seconds instead of 15 minutes, thanks to Windows Azure, SQL Azure, and the Virtual Inventory Cloud from GCommerce. Steven Smith, President and Chief Executive Officer, GCommerce SQL Azure

15. Customer Case Study: Ticket Direct Customer Case Study: Ticket Direct Marketing Sites The Windows Azure platform is uniquely well-suited to a ticketing business. Now we can achieve better elastic scale by turning on and turning off capacity at will and only paying for what we use. Chris Auld Director of Strategy and Innovation, Intergen

16. Customer Case Study: MYOBCustomer Case Study: MYOB Software as a Service Most cloud providers provide infrastructure as a service…Microsoft is truly unique in that they provide platform as a service Dominic OHanlan, Chief Strategy Officer, MYOB

17. Why SQL Azure Familiar and Productive Less Complex; Better value Developer platform and broad ecosystem Best TCO Designed for Internet Scale High Availability Built in Transparent maintenance Unique Innovation BI as a service Data Sync Data Market

18. Key Resources