1. Aristotle’s Model J.A. JEBASTIAN ASSISTANT PROFESSOR
SCHOOL OF MEDIA AND COMMUNICATION
A.M. JAIN COLLEGE
MEENAMBAKKAM, CH.

2. Aristotle’s Model Aristotle's model
Aristotle, writing 300 years before the birth of Christ, provided an explanation of oral communication that is still worthy of attention
Aristotle's model of communication is the most widely accepted model

3. Aristotle’s Model
According to this model the speaker plays a key role in communication
He takes complete charge of communication
Sender prepares the content
In which he puts thoughts and ideas
With the objective of influencing listeners
Who respond in the desired way

4. Aristotle’s Model
Content has to be impressive for audience to be convinced/persuaded
There is a need to understand the target audience
In order to prepare the content accordingly
Eye contact, pitch, voice modulation, stress in right places, volume and confident appearance all assume importance

5. Aristotle’s Model
Aristotle called the study of communication "rhetoric“
“Rhetoric” is “the faculty of observing in any given case the available means of persuasion”
Aristotle Model of Communication is formed with 5 basic elements
(i) Speaker, (ii) Speech, (iii) Occasion, (iv) Audience and (v) Effect.

6. Aristotle’s Model

7. Aristotle’s Model Model important in the context of Public speaking
Aristotle suggests to speakers to build speech for different audience on different times (occasions) and for different effects
The speaker must analyze audience needs
His words should influence the minds of audiences and direct their thoughts towards him

8. Aristotle’s Model
Here, Aristotle speaks of a communication process composed of a speaker, a message and a listener
Focus on communication source, then message and even channel but receiver fails to get consideration
Here sender is active and receiver is passive

9. Aristotle’s Model Though Aristotle’s model was speaker centered
He points out that the person at the end of the communication process
The audience ultimately holds the key to whether or not communication takes place

10. Aristotle’s Model
Our failure to recognize what Aristotle grasped thousands of years ago is a primary cause, if not the primary one, for communication failure
We fail to recognize the importance of the audience at the end of the communication chain

11. Aristotle’s Model
We tend to be more concerned about ourselves as the communication source, about our message, and even the channel we are going to use
Too often, the listener, viewer, reader fails to get any consideration at all

12. Aristotle’s Model Aristotle's advises speakers to build speech
For different audiences
On different times (occasions)
And for different effects
Analyze audience needs

13. Aristotle’s Model Aristotle’s description of proof:
a.  Logos, inheres in the content or the message itself (logical argument)
b.  Pathos, inheres in the audience (emotions)
c.  Ethos, inheres in the speaker (character, good qualities)

14. Aristotle’s Model
Aristotle's words underscore the long interest in communication.
They also indicate that man has had a good grasp of what is involved in communication for a long while