1. Visibility In Media for ISA D14
Website & Newsletter
13th Jan., 2019
DLC Bengaluru

2. Aims Common To Website & NL
To inform & showcase about ISA D14 & its offerings – for members, prospective members & event participants and anyone else
What has been done ; what is forthcoming
How D14 is structured & whom to contact
To facilitate registrations for events
To point to relevant information
To broaden perspectives, highlight trends & developments
To enable linkages , networking, collaborations
To support brand building of ISA , D14 & Sections here and facilitate its Vision and Mission.

3. Website & NL – Characteristics
Searchers usually come here by themselves or are pointed to it.
They have to navigate and find what they are looking for
Content will be both fixed information and current events
Large amount of information can be presented.
NEWSLETTER
The newsletter goes to inboxes and competes for attention.
Has to be brief and catchy and oriented more to inform about just concluded and forthcoming events and to point to other sources like website for details.
Options

4. Current status & Way ahead
WEBSITE
Designed and launched ….
Points to own websites of Delhi, Bangalore & Pune and , for all other sections , it points to their default isa.org based page
Structure is in place but , In most of the pages, we now see “Watch this space for updates”. Content will need to be updated after getting from each section
NEWSLETTER
We need to collect content and roll out as soon as possible
Mailing lists have to be loaded in CRM software

5. Collaborative setup CREATION NOW
Create a group of identified persons from each section
For sections where positions of Webmaster & Newsletter editors are operative, to discuss modus operandi
In sections where own Website & NL are not present , to be decided whether they would like to solely use D14 maintained platforms(we hope so) and then establish systems to provide content immediately & ongoingly.
ONGOING NETWORKING
Establish methods and frequency of information sharing.
Fine-tune as we go along

6. Collaborate and grow to serve better.
Thank you !!
From …M.Gururaj (& team ), D14 Webmaster & NewsLetter Chair