1. CS115/MAS115: Computing for The Socio-Techno Web
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CS115/MAS115: Computing for The Socio-Techno Web
The Social Web

2. TODAY Evolution of communication technologies
The development of the Social Web
Implications of the Social Web today

4. Telephone
America Calling, Claude Fisher, 1994

5. Arpanet

6.
1971: Ray Tomlinson “the inventor of ” developed the first client for ARPANET @

9.
How far are we from an integrated communications client combining the best of , IM, and the cell phone, using VoIP to add voice capabilities to the rich capabilities of web applications? The race is on.
O’Reilly, 2004

10. Usenet

11. WWW = World Wide Web
Tim Berners-Lee is the inventor of the WWW (1989), an application that runs on the Internet.
He created:
URLs,
the HTTP protocol,
the HTML language
He didn’t patent his technology, he put it on the Internet for free, so that other people could build upon it.

12. Commercial use of WWW
CERN declares that WWW technology would be freely usable by anyone 
1993

13. Amazon
1994

14. Google
1998

15. Wikipedia
2001

16. Friendster
2002

17. Myspace
2003

18. Facebook
2004

19. Web 2.0
It's a story about community and collaboration on a scale never seen before. It's about the cosmic compendium of knowledge Wikipedia and the million-channel people's network YouTube and the online metropolis MySpace. It's about the many wresting power from the few and helping one another for nothing and how that will not only change the world but also change the way the world changes.
- Lev Grossman
2006

20. Web 2.0
2006

21. Web 2.0 Technologies Beyond hyperlinks: Dynamic pages with Javascript
Ex: real time updates, notifications
User model with account creation & relationships
User-generated content
Social algorithms (PageRank, Newsfeed)

22. Social web In groups: What social networks do you use?
What are some (at least 4) characteristics that you can use to differentiate these networks?
Use these characteristics to compare the different social networks used by your group members.
What are positive and negative impacts of social media for individuals, communities, and society?

25. Social web Content & collaboration mechanisms
Community characteristics
Identity representation
Moderation

26. Content User-generated content: Text Pictures Video Audio Code Crafts
Collaboration mechanisms:
Social curation (del.icio.us, Reddit, Pinterest)
Wikis (Wikipedia)
Sharing (Facebook, Twitter)
Marketplace (Etsy, Airbnb)

27. community Consider the audience:
Who are we talking to? (ex: Strangers or close friends)
How many people are there? (ex: Thousands vs 5)
Who talks a lot?
Who doesn’t talk?

28. Identity Range of identity representation:
Considerations:
Exploration
Reputation
Impersonation
Real identity (real name, SSN)
First/Last name
Meaningful username
Opaque identifier
Anonymity

29. Moderation Governing moderator (who? how much authority?)
Crowd moderation (ex: downvoting)
System moderation (automatic filters)
Results:
Warning
Damaged reputation
Hellbanning
Removed from community

30. Social web Content & collaboration mechanisms
Community characteristics
Identity representation
Moderation

31. Today http://www.internetlivestats.com/

32. Today

33. Today

34. Social media
Good
Bad

35. Social isolation
2006
2016

38. If anyone can be an author
Problems with:
Credibility (what expertise do they have?)
Manipulation & Ethics
Legal issues

39. Privacy

40. Mental Health
While the photo-based platform got points for self-expression and self-identity, it was also associated with high levels of anxiety, depression, bullying and FOMO, or the “fear of missing out.”