1. Interface and Complexity

2. Interface and Complexity
User Device Gateway Connectivity Route Provider Best Module Vertical Services

3. Interface and Complexity
User Device Gateway Connectivity Route Provider Best Module Vertical Services

4. Interface and Complexity
Cost of Fixing a project/application
$1 during design
$10 during development
$100 after release
Bad user experience = loss of customers

5. Interface and Complexity
The interface is the only thing the user sees

6. Interface and Complexity
Users don’t understand or don’t care how it works, just that it works.

7. Interface and Complexity
Understand
the user
the application
how the user interacts with the application