1. Introduction to Broadcast Journalism
Rashid Ali
Assistant Professor

2. Origin of Broadcast
Broadcast probably comes from agricultural farmland where farmers would scatter (cast) seeds all over in the field.
In the sense of Mass Media, information replaced seed and broadcast came to mean--reaching out to large audience.

3. Means Radio, TV & Internet
Broadcast Journalism
Means Radio, TV & Internet
Touches heart
Inspires
Influences
Shapes public opinion

4. Characteristics of Broadcasting
generally uses contemporary slang, informal and conversational language.
is chronological and explanatory to aid understanding of process.
is for immediate consumption and has no reference value.
combines speech, pictures and graphics.
Language
Structure
Audience
Media

5. Characteristics of Radio
Linear
Relies on spoken word, music and sound effects
Production requires specialized equipment and technical knowledge
Equipment is relatively inexpensive
Distribution is relatively inexpensive
It is transient and has low reference value

6. Characteristics of Television
Linear
Uses words, sound, graphics and visuals
Production requires equipment and expertise
Distribution and reception are relatively expensive
Competes for attention with many channels
It is transient and is difficult to access once it is telecast

7. Characteristics of Internet
Nonlinear
Allows many styles of accessing information
Requires expertise and equipment to produce
Distribution is very easy
Has a longer life than most other media
Remains available for relatively long

8. How do we articulate? Inflections Accent and Emphasis The Voice
Gesture

9. Albert Mehrabian Model
How do receivers trust in mediated communication?
Words account for 7%
Tone of voice accounts for 38%
Body language accounts for 55%
Reverse Sequencing
Nonverbal Verbal Language

10. A man may see how this world goes with no eyes. Look with thine ears.
Use of Body Language
A man may see how this world goes with no eyes. Look with thine ears.
(Shakespeare’s King Lear, Act 4, Scene 6)

11. One meaning is addition
Inflection
One meaning is addition
Noun - To make plural
Verb - To denote tense
Adjectives - To qualify the degree
Usual mistakes– more happy, mediums, bestest, He eat and they eats

12. Accents and Pronunciation
Pronunciation is a standard mode of speaking in a given language.
Language specific
Example : Pro-nun-cia-tion
Accent is a unique property of language of a given region.
Region Specific
Example :Pro-noun-cia-san

13. Tips for writing broadcast copy
Simple words
Short sentences
One idea per sentence
Avoid clashes of sound and video
Present tense
Active voice

14. Use minimum words I am in receipt of your mail (have received)
We have responsibility for quality….. (are responsible)
George Bush responded to Questions (answered….)
They were unaware why she…(They did not know….)

15. Assignment Radio and TV script writing Shooting and editing stories
Production of programmes in different formats of TV and Radio
Anchoring
Reporting