1. UTILIZING AE + AERIE APP: AN IN-STORE EXPERIENCE
Daniel Priore, Jeffrey Stockman,
Mary Smith, & Sean Spencer

2. Main Idea
Direct interaction between the associate and customer through AEO app while in store
Customer creates profile within AEO app
Associate can see what is going on through the store through AEO app

3. Interviews Interviewed 20 people between ages of 20 and 30
Familiarity with Alexa, Cortana, or Siri?
How do you use those apps?
AEO Rewards Member?
Would you use voice recognition?
What information would helpful for the associate to be able help the customer in the shopping process?
What features would be helpful when shopping online or in - store?

4. Results All were familiar with Alexis, Cortana, & Siri
Most only used them for commands
“What is the weather for today?”
“Facetime Molly”
3. Most are AEO rewards members
4. Most would not use the Voice recognition
5. Most want the associate to know more about the customer and what they want to help the shopping process
6. Answers Varied; all were geared toward making a more efficient shopping experience
Results

5. Findings Not entirely concerned with Voice Recognition
Desire an easier shopping process while in-store and online

6. Our Idea Profile within AEO app for the customer
Associate profile that acts as a digital name tag

7. Problem Solved More efficient shopping process
Efficient communication between customer and associate

8. Design: In-Store Profile
In-Store Profile integrated within the My AEO page
In-Store Profile:
Easy customization of sizes, color and styles
Editable bio

9. Design: In-Store Check-In
“Purpose of Shopping” page
Simple look, feel for quick customer response
Customer Check-In screen visually mirrors the initial purpose page
Consistent features throughout:
Do Not Disturb button
VR option
Barcode scanner
Search bar

10. Design: For the AEO Associate
My AEO associate’s page
Similar visual look as customer’s My AEO
Incorporates customer interaction pages for in-store use
Current Customers page display models how a list of text messages look on an iPhone
Prototype:

11. Q&A Session