1. A Training Workshop
Media Relations 101

2. What is media relations?
Involves working with the media for the purpose of informing the public of an organization’s mission, policies, and practices in a positive, consistent, and credible manner
A relationship that a company or organization develops with journalists
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3. What is the goal?
To maximize an organization’s positive publicity in the media without paying for it
To raise public awareness of a company or organization and its product or services
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4. How do you do it? Cultivate relationships with reporters and editors
Respond to media calls promptly
Use news releases and social media posts to tell your organization’s story
Pitch a major story to a select journalist
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5. Why is it important? Can influence political decision making
Can raise an organization’s profile, which could have an impact on funding and philanthropy
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6. A bad example
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7. What is media relations at JCC?
The media relations and public information officer is the liaison between the media and the college.
Policy 1.28 is the administrative operations policy concerning media relations
Johnston Community College

8. What is AOM 1.28?
The Institutional Effectiveness Division is the initial point of contact for public information, interview, and photography requests from the media.
Contact the PIO by phone or if contacted by a reporter.
The PIO coordinates the appropriate spokesperson for the college.
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9. Telling the JCC story News releases Photographs Posts to Facebook
JCC Connection radio show
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10. Release leads to story
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11. Teamwork is the key to success
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12. Mission Statement
Johnston Community College provides accessible, high-quality educational and community enrichment opportunities for the successful development of learners.
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13. Contact Information
Traci D. Ashley
Media Relations & Public Information Officer
Office: Wilson C1018 B
Phone: (919)
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