1. Develop DCE responses to the front cover of Pride magazine with regards to ethnic representation.
How has Pride magazine represented ethnicity in this magazine cover?

2. Pride Annotations - Success criteria
Working Towards (0-1)
Developing (2-3)
Secure (4-5)
Exceeding (6-7)
Mastering (8-9)
Denotations (describe what you see in the magazine cover) – masthead, dateline, sub-heading, anchoring image, cover lines, main cover line (kicker), colour palette, lure, plug, secondary leads, typeface.
Connotations applied to each denotation – what do these visual codes mean, show, represent, connote and signify?
DCE analytical structure -explaining the effect of the producer’s choices on representation on the audience.
Detailed contextual insight to support structured DCE responses – the persona of Naomie Harris, the historical context of the black liberation and feminist movement to Pride.
Exploration of the cultural identity and the specific demographic for this magazine and the political ideology which underpins its representations.
Explore the brand ethos of Pride as a women’s lifestyle/ fashion magazine and how they represent femininity and ethnicity.
Explore the connotations of magazine’s name ‘Pride’ and intertextual interpretations of it as well as readership details and circulation stats.
Further consideration of context – the 60s Civil Rights Movement, post-war consumerism, FGM, hybridity of magazine development, intertextuality.
Consider societal expectations of body image and how this magazine cover addresses those stereotypes.
Application of Uses and Gratifications Theory (information, personal identity, social interaction and entertainment).
Consider the role of consumerism in the marketing approaches found in men’s magazines and what this reveals about GQ’s ethos.
Consider how the choice of cover star reflects who the magazine considers is their role model and what this says about their messages and values.
Appropriate application of buzz terms: superimposition of the anchoring image over the masthead, direct address, ideology, emotive language, agenda, USP, cover star.
Compare representations of masculinity found in previous cover stars such as David Beckham with Dwayne Johnson – how has GQ changed?
Defining the film’s target audience and the effect on this advert on that audience.
Articulating the differences in gender and ethnic representation between GQ and Pride magazine front covers.
Appropriate application of buzz terms: convergence, multi-platform brand, psychographics,, subsidiary (COMAG/Conde Nast)