1. Why do we have political campaigns?

2. Do Now: Analyze this information!
What does this tell you about the Clinton and Trump campaigns?

3. Clinton Campaign: Traditional
Well coordinated message
Support of Key Democratic Leaders (Obamas, Bidens, even Bernie!)
Numerous TV ads (attack ads!)
Many offices throughout the country
Funded through large donations, PACS, and SuperPACS
Uses a multi-channel marketing approach to get message to the public

4. Trump Campaign:Untraditional
Messaging has been unclear
Minimal support from GOP (even feuding with Paul Ryan)
Few TV ads
“Self-funded”
Small number of offices
Used Trump offices for campaign
Relies on Rallies and Press Conferences
Uses Social Media (Twitter)

5. Why do politicians need to run a campaign in the first place?
DISCUSS!
Why do politicians need to run a campaign in the first place?

6. Why do we need them in the first place?
It really comes down to campaign financing.
Elections have become so expensive that it is necessary for candidates to establish campaigns to supply funding.

7. DISCUSS!
How are they able to gain the financing that they need? (Remember, why did the Republicans and the Democrats betray the American workers?)

8. Campaigns need Donors! Campaigns need donors!
Traditional Republicans believe in “free-market capitalism” but now justify insane corporate welfare.
Traditional Democrats champion workers rights but now accept massive donations from Wall Street and other corporations.
Both parties have to cater to big business to get the donations that they need!

9. Hang on one minute! Hillary outspent Trump’s campaign!!
Why was Trump still able to win the election?

10. Check out how much Hillary Clinton spent on TV ads alone!

11. DISCUSS!
In your group’s opinion, did Trump manipulate the media on the campaign trail? Why or why not?

12. SUMMARY!
In your group’s opinion, did the media help Trump to win the election? Why or why not?