1. Aims and Objectives
Mrs K Gutteridge

2. Which Companies have achieved?
world domination

3. What might have been the aims/objectives behind this design?

4. Lesson Objectives
All
Identify and understand different businesses aims and objectives (D)
Most
Discuss how different types of businesses have different aims and objectives (C/C+)
Some
Evaluate the impact of not setting aims and objectives for a business (C+/B)

5. What are Aims and Objectives?
Complete answers with examples on your sheets

6. 20 mins Challenge Activity –
In groups, Select two businesses Answer Challenge Questions on Post its about two business, their activities, aims and objectives
20 mins

7. How did you businesses compare?
Discussion

8. Challenge Questions
Which Aims are Similar?

9. Challenge Questions
Which Aims are different?

10. Challenge Questions Which Objectives are similar?
How are they similar?

11. Challenge Questions
Which Objectives are different?

12. Challenge Questions
Compare the different types of customers for each business? Eg General Public, businesses (B2B), types of customers, ages, interests, etc.
Are the customers Similar or Different and Why?

13. Challenge Questions
How do the Aims of your businesses differ from a Public Sector organisation ie The William Allitt?

14. Challenge Questions
What happens to the Profits of each Company?

15. Challenge Questions
Discuss how each company could GROW?

16. Challenge Questions
Which Industrial Sector is each business in? Primary, Secondary or Tertiary

17. Challenge Questions
Compare the size and scale of the businesses

18. Challenge Questions
Compare the businesses activities – Goods and Services?

19. Challenge Questions
Compare how each company could increase their market share?

20. Challenge Questions
Volkswagon want to be the No1 car manufacturer in the World. How does this statement affect Toyota who are currently No 1? How could Toyota defend their position? What would be the effects on their Aims and Objectives?

21. Challenge Questions
After the Credit Crunch – Financial problems in 2008 New Cars Sales Fell Dramatically – WHY?

22. Challenge Questions
How could you judge if a business has met their Aims and Objectives?
What? Why? Where?