1. Session- Manufacturing in Detroit
Question to consider: How can Detroit rebuild & revitalize its manufacturing industry?

2. Preamble- Advertising Analysis
We are going to start by looking at different types of advertising from the “Big Three” in the peak of the automotive industry 1950s-1960s
For every ad, do the following:
1. What is the company trying to “sell”? Theme? Lifestyle?
2. What is the logos, pathos, and ethos present?
3. What can you identify about the car and the industry itself from these ads?

3. Ad # 1- GMC

4. Ad #2- GMC

5. Ad #3 Ford
Caption reads: “ If you haven’t got a past yet, get a Mustang Now.”

6. Ad #4 Chrysler

7. 21 Century Ads-Chrysler
In these next two ads, we turn to Chrysler- in 2012 they release 2 tv commercials during the halftime at the Super Bowl that drew a lot of attention:
Follow the same questions as before:
1. What is the company trying to “sell”? Theme? Lifestyle?
2. What is the logos, pathos, and ethos present?
3. What can you identify about the car and the industry itself from these ads?
Chrysler Ad-Clint Eastwood
Chrysler Ad- Eminem
Turn to partner and discuss what you have observed about all these ads
Bringing ideas and analysis out to the floor

8. Motor City: The Story of Detroit
Let’s now take a step back and put the manufacturing history of Detroit in better context
Take out the reading for today’s session
As you read, keep track of the following questions:
1. How has the development of manufacturing in Detroit helped to shape the city?
2. What are the most important details outlined in the reading regarding the decline of manufacturing for Detroit?
Bringing ideas and analysis out to the floor…

9. The American Dream Gone Wrong-Video Analysis
You will now watch a 20 min video with an emphasis on GMC and the issues that this company has had and the impact on the people of Detroit
For this I’d like for you to watch for
Further evidence of the mismanagement
Corruption
The importance of the automotive industry
The Big Three Auto Bailout
The American Dream Gone Wrong
What Happened to the American Labor Union?

10. Shinola- The Future of Detroit?
We have looked at the present & the past of Detroit manufacturing.
What does the future of Detroit look like?
Shinola is a new company that is trying to rebuild and revitalize Detroit’s manufacturing
As you watch these last set of videos:
1. What is Shinola doing that is innovative and potentially changing the game in manufacturing?
2. Does this mean that Detroit manufacturing can come back? Is there anything still missing?
Tour of Shinola
Detroit a Luxury Brand
Bringing ideas and analysis out to the floor…

11. Reflection/Debrief
To finish the session today- let’s do some writing to help put the “pieces” of the puzzle together
Questions to consider:
1. Summarize the role and significance of manufacturing in Detroit
2. What are your thoughts on companies like Shinola, are they in fact the future of Detroit?