1. /a/k/a/:the ‘DREAM TEAM’
Team Members:
Peter King
Ja’Nikka Anderson
Aneika Fermin
Julian Gibellino
Stephen Grossi
/a/k/a/:the ‘DREAM TEAM’

2. Agenda Ben & Jerry’s History Firm Selection Manager Interview
Customer Interview
Advertisement Creation
Summary & Recommendations
Questions & Answers

3. Ben & Jerry’s History
Ben Cohen and Jerry Greenfield in May of 1978 in renovated gas station
Homemade ice cream scoop shops
430 shops in US
150 shops internationally
Known for popular ice cream flavors

4. Firm Selection 30th Street Station Franchise Reasons for selection
Newly opened: October 2006
Offer diverse product line: ice cream, smoothies, sundaes, and new fudge line
Reasons for selection
Opportunity to create advertisement campaign
Easy access to resources needed due to team member employment

5. Manager Interview Jim Wardwell, Co-Owner and Manager Question Topics
Product Line
Current Ad Campaigns
Target Market
Competition
SWOT analysis

6. Manager Interview Opportunities: SWOT Cont. Strengths: Weaknesses:
New Innovative Products
Natural Products
Weaknesses:
Location Awareness
Advertisements
Opportunities:
Neighboring Businesses
Threats:
Seasonal Change
Budget

7. Manager Interview Overall Findings Lack of Advertisements
Variety of Product offerings
Novelty

8. Customer Questions
What comes to mind when you think of Ben and Jerry’s?
What makes Ben and Jerry’s stand out from competitors?
If Ben and Jerry’s were a person how would you describe them?

9. Demographics

10. Customer Interview Strengths Weakness Opportunity Threat
Array of flavors
Weakness
Grab & Go
Customer Service
Opportunity
Placement of Advertisements
Threat
Lack of Advertising

11. Previous Advertisements
TV Ad Campaign

12. New Advertisement
USP
Recognizable
Location
Variety of products

13. Recommendations Focus of Advertisement Target Surrounding Businesses
Utilize Sales Promotion
Create Unique In-Store Experience

14. Questions & Answers