1. Session 16: Advocacy Campaigning and Working with the Media
What is advocacy?
What is campaigning?
What are your successes?
What are your challenges?

2. Who does advocacy?
Approaches to advocacy
The advocacy cycle

3. The Advocacy Cycle

4. Session 16: Advocacy Campaigning and Working with the Media
The basis of successful advocacy is the truth
The key to credibility is accurate information
Understatement often succeeds best
Message must be credible to other side
The successful advocate seeks to educate

5. Learning from SNUPA’s Experience
Lillian with
baby Carolyn
Learning from SNUPA’s Experience
Susan

7. Raising Awareness

8. Villages and rural areas

9. Schools

10. Cities

11. Radio

12. Events

13. TV

14. Music

15. IAAD

19. Getting the message out

20. In boardrooms

21. Whatever it takes

22. National conference

23. Lillian with
baby Carolyn
Working with the Media
Susan

24. Lillian with
baby Carolyn
Action Points
Susan