1. Pizza del Playa Old world. New Age. Brett Adams Lauren Bonham
Ryan Haugh
Catie Moran
Karson Parry

2. Mission Statement
Pizza Del Playa will bring to market a unique campus dining experience that incorporates old world flavors with a new age twist. By following the traditions of the classic Naples pizza artisans, and implementing modern technology we will bring the campus dining experience into the 21st century.

3. The Product
Pizza Del Playa will be a mobile pizza truck with a traditional wood fire oven built into the back that will offer a variety of pizza options including:
Traditional Neapolitan Pies
Vegetarian & Vegan Options
Full Service Espresso Bar
Tea and Matcha offerings included
***All pies will be priced at $10 or one meal swipe!***

4. The Experience Tables located outside the truck
Music will be playing to create a fun environment
Pick-Up and Go!
An app is available for customers to order without having to wait in line
Delivery!
The app also includes a delivery option for those students too busy (or lazy) to pick up their order

5. Competitive Advantage Discussion