1. (include your name, your business name/logo/image of your product)
Title Page
(include your name, your business name/logo/image of your product)

2. My New Business
Describe your new business and product (Intro)

3. The Market for my Business
Your market defined and opportunity (who will buy your product?)
Find out the groups of people or businesses which will buy from you
Find out the ‘total number’ of people who could be sold your product/service
Are there any trends in the market? Can you find out any future opportunities for your business?

4. SWOT Analayses
Strength: Weakness: Opportunity: Threats:

5. Proposed target market segments
(who will you target your products towards?)
Age
Income
Gender
Location
Race/religion (if relevant)
Job/occupation
Education level
Family size

6. Expected Demand
Expected demand for your product (link to demand of similar, existing products/services, for this you will need to research sales of similar products)

7. Competitors Direct Competitor Location No of stores/branches
Products sold

8. External Influences Political Economic Social Technological Legal
There are many things that can affect how successful your business is:
Trends – identify whether there are any technological advances, lifestyle changes or economic factors that could have an impact on your business’ success
Legislation (laws) – are there any laws from the UK or EU that could prevent you from selling your product or where it can be sold?
Political
Economic
Social
Technological
Legal
Environmental

9. Marketing tactics
How are you going to use the Marketing Mix (the 4 P’s)?
What image do you want to create for your business?

10. Marketing research
Method- How are you going to conduct research into your potential market (web research, questionnaires, interviews, focus groups, etc)?
Scale – How much research are you going to conduct? Remember, the larger the sample, the more accurate you can be.
Findings – What are the things you have found out from your research (e.g. price people are prepared to pay, services customers want, location)?
Conclusions – Here you should write a summary of what you think overall about your findings. Include any other information that shows that yo.ur plan is likely to work

11. Sales forecasts
These are your predictions of the level of sales you expect to achieve. This must be based on your research, and not just wild guesses. See the text book (pgs 430 and 431 for further information)

12. How you will measure the success of your marketing campaign
Sales levels
Stock turnover (the speed at which different items are sold)
Customer satisfaction
Enquiry/sales conversion rates

13. Useful resources http://www.mplans.com/ http://www.bplans.com/