1. Communicating European Opportunities to People
Anna Maria Linsalata
Responsible for the Communication plan of Emilia-Romagna Objectve 2 Programme

2. Objective 2 Programme for Emilia-Romagna
Action Priorities
Priority 1 Business support
Priority 2 Infrastructure to enhance the competitiveness of the region’s productive economy
Priority 3 Technical assistance

3. Focus on
Priority 1, Business support Information and publicity measures to potential and final beneficiaries

4. The strategy
Cooperation and collaboration with the Provinces partnership
Multimedia communication in order to reach different target groups integrated communication

5. The aims of information and publicity measures
To inform potential beneficiaries and stakeholders in Objective 2 areas
To increase awarness about the role played by the European Union together with national and local authorities
To simplify access to procedures and ensure transparency

6. Working together
A successful partnership with the Provinces and other local authorities: an effective communication network

7. Multimedia communication
Mix of both traditional and innovative tools in order to guarantee equal opportunities to different target groups

8. Communication actions and tools
Press releases and conferences
Internet site
Brochure
Poster campaign
Ads in newspapers
Meetings and seminars
Call centers and information points
Freephone number

9. Objective 2 Web Site A virtual information point
Information and services provided with regard to users needs
Easy accessible information and countinous updating
A tool designed as a source for information points as well

10. Talking to people Direct communication through:
simple and immediate language
images of people speaking to potential beneficiaries

11. Explaining fund accession procedures
Providing information on opportunities
Explaining the procedures as simple as possible
Ensuring that the procedures are easily understood

12. Easy access according to people needs and expectations
Application forms are available for download from the site or provided at information points
Synthetic, brief and clear material illlustrating how to apply
Call center, freephone number and front offices throughout the areas in order to give adequate assistance

13. Information provided Who can apply
Both documents in the site and paper material contain the following information for each tender
Who can apply
Which projects and expenses are eligible
Amount of the funding
How to apply
How applications will be dealt with
How the money will be allocated
Where to find assistance and documentation

14. We have a dream, or rather an objective: Objective 2

15. Talking and listening to people
The importance of a
two way communication

16. The feedback from the final users: a great resource for improving communication
Do the users mostly understand the information/publicity actions?
Which problems do they meet by approaching the information provided?
Are they satisfied with the assistance provided?

17. Thousands of applications and contacts:
First results
Thousands of applications and contacts:
an effective dialogue with people