1. Long Range Planning Committee
Scenario Analysis Session
Chicago 2008

2. LRPC Planning Assumptions
In Tokyo Three Provocative Planning Assumptions Were Discussed By Three Small Groups:
The underlying cause of apparent trend toward lower membership is a direct result of natural business trends worldwide
LESI may have three years of variable meeting attendance
Knowledge of how entities transfer & license technology is available from many providers today

3. Assumption 1 Statement: Group 1 Observations:
The underlying cause of our membership trend is a direct result of natural business trends worldwide
Group 1 Observations:
“If no changes: Membership will decrease”
“Therefore change is required”

4. Assumption 1 Group 1 Thoughts On What Actions To Take:
International Industry focused meetings; conducted by pharma, auto, consumer electronics, etc.
Provide better networking
Focus on International training in developing countries to build their and overall membership
Cooperate with business organizations
Offer corporate memberships
Offer corporate education. I.e. LES China to provide Licensing training to individual large companies in China

5. Assumption 1 Group 1 Thoughts On What Actions To Take:
Cooperate with Government organizations such as WPO and SIPO
Formal image development. I.e. code of conduct, CLP, etc.
Offer CLE (Certified Licensing Educator), CLP (Certified Licensing Professional), other blessing
Create and foster development of IP markets worldwide

6. Assumption 2 Statement: Group 2 Observations:
LESI may have three years of variable meeting attendance; Philippines, South Africa, Australia  
Group 2 Observations:
“Only 10-15% of business / corporate members who attended Zurich will attend the next few years’ meetings”
“ attendance is the likely number to expect in the Philippines, and attendee background will be mostly lawyers, not business / corporate members”

7. Assumption 2 Statement: Group 2 Observations (Continued):
LESI may have three years of variable meeting attendance; Philippines, South Africa, Australia  
Group 2 Observations (Continued):
China could be a wild card if the meeting committee recruited top business leaders in China and had them as keynote speakers. Focus meeting on “place to be for technology transfer in and out of China”
Group 2 was mixed with two irresolvable views of whether or not to continue at the selected sites

8. Assumption 2 Group 2 Thoughts On What Actions To Take:
Divide LESI into three regions around the world for meeting purposes
Rotate the meetings from region to region each year
Balance “encouraging small society’s locations” with “business city destinations”
Board or other leadership must drive selection of location versus the current “self-nominating” process

9. Assumption 2 Group 2 Thoughts On What Actions To Take:
Interaction with pan-European to retain LES attendance when LESI annual conference is likely to have low attendance because of location. Want to keep business company members engaged with LESI in years when they will not attend the LESI annual meeting
Put in place a feedback mechanism between attendance at meetings and the content provided. Need to then act on feedback received

10. Assumption 2 Group 2 Thoughts On What Actions To Take:
Competitors such as AIPPI have indicated an interest in co-sponsoring meetings and we should accept such offers
Target marketing to attract business people
Target marketing to attract China members

11. Assumption 3 Statement: Group 3 Observations:
Knowledge of how individuals, companies and other entities facilitate the transfer of technology, licensing of intellectual property and use intellectual property is available from an increasing number of providers
Group 3 Observations:
“Competition is growing”
“Market size is also growing”

12. Assumption 3 Statement: Group 3 Observations:
Knowledge of how individuals, companies and other entities facilitate the transfer of technology, licensing of intellectual property and use intellectual property is available from an increasing number of providers
Group 3 Observations:
“LES has a competitive advantage”
Having both a business focus and legal focus is unique
Practical learning
International aspects
Diversity of members is a marketing issue
Neutrality

13. Assumption 3 Group 3 Thoughts On What Actions To Take:
Promote international advantages of LESI
Increase deal focus and networking of LESI
Have a strong local chapter focus
LESI participation at regional level should include training AGM’s, LESI winter meeting in region
Increase relevance to public policy issues
Differential marketing to:
Lawyers
Universities
Industry

14. Assumption 3 Group 3 Thoughts On What Actions To Take:
Attract young members via providing broader and more frequent access to content and learning about Intellectual Asset Management
Transferability of individual memberships
Fewer international delegates meetings
Members who are speakers at LESI meeting should receive the same treatment as non-LESI members. I.e. have their meeting registration waived and the same travel expenses reimbursed