1. Tiffany Circle of the American Red Cross
Board Report
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2. The Beginning Co-Founders
Bonnie McElveen-Hunter- Chairman of the Board
Melanie Sabelhaus- Vice Chair of Philanthropy
Established January 2006
Over 800 members as of July 2018
In January 2006, Bonnie McElveen-Hunter, the Chairman of the American Red Cross, and Melanie Sabelhaus, the Vice Chairman of Philanthropy of the Board of Governors, introduced the Tiffany Circle to engage female philanthropists in the Red Cross Mission. Starting in 2006, several promising chapters were chosen to create Tiffany Circle pilot programs to create a community of women leader donors. All founding chapters survive today. The American Red Cross’s Tiffany Circle has grown to over 800 members and is the most successful individual annual fundraising initiative in Red Cross history.
Bonnie and Melanie at a Tiffany Circle Event 2

3. Mission Statement
“The Tiffany Circle is a community of women leaders who advance the American Red Cross mission through a focused investment of time, talent and treasure by engaging and embracing women locally, nationally and internationally.” 
Mission Statement
“The Tiffany Circle is a community of women leaders who advance the American Red Cross mission through a focused investment of time, talent and treasure by engaging and embracing women locally, nationally and internationally.” 3

4. Origin of the Name and Donation Level
Louis Comfort Tiffany Studio designed windows in the Board of Governors Hall (center window shown on left)
Commissioned by Red Cross President Mabel Boardman in 1917
Paid for by equal donation: $5,000 gift from the Women’s Relief Corps of the North and $5,000 gift from the United Daughters of the Confederacy of the South
The name “Tiffany Circle” was inspired by the Tiffany windows commissioned from the Louis Comfort Tiffany Studios and found in the Board of Governors Hall in the national headquarters for the American Red Cross in Washington D.C. These beautiful windows, the center panel shown here, embody the American Red Cross and Tiffany Circle Mission. The three images symbolize truth, hope, mercy, faith and humanitarianism even in the middle of battle, and heroic womanhood. Their century old-history joins the women of the United States’ North and South in giving aid to all peoples. This $10,000 gift level of the Tiffany Circle represents the sum of the $5000 gifts that each women’s group donated to commission the windows.

5. Who are Tiffany Circle Members? Why do they join?
To offer hope and be a part of something much greater than self.
To be with like-minded women who are making a difference.
To find the inspiration to become a better person.
To serve as community ambassadors for the American Red Cross and spread the passion for the Red Cross humanitarian mission.
Who are these wonderful women?
Found all around the country, these women leaders share several qualities:
They are:
Highly engaged women business owners and community leaders actively involved in managing their family wealth and philanthropic decision-making.
Informed and active decision makers who are network builders, ambassadors, community volunteers and moms who greatly influence family and friends.
Caring voices of reason who understand the economic and emotional impact of crises on communities and also respond to help those in need.

6. Tiffany Circle Members Make a Lifesaving Difference
Being a Tiffany Circle member gives women a chance to make a difference. By supporting the financial needs of their local Red Cross, Tiffany Circle members see the impact of their gift on the lives of others. Not only giving of their investments, they give of their time and talent as volunteers. 6

7. Tiffany Circle Membership Growth
Tiffany Circle growth:
The Tiffany Circle has been immensely successful in connecting the Red Cross mission with influential women in our community. Today, we have over 800 Tiffany Circle members, and we continue to grow. Since the beginning, Tiffany Circle members have raised over $100 million in support of the Red Cross mission.
FY 2007–2012 values generated from annual Survey Monkey reports
*FY 2013–2018 values generated from Salesforce 7

8. FY18 Red Cross Individual Giving
67%
The American Red Cross Tiffany Circle of Women Leaders is a powerful example of this focus at both a local and national level. Through their annual contributions of $10,000 and above, this group of dedicated women leaders has raised nearly $100 million dollars for the Red Cross since the circle’s founding in Today, their contribution represents 33 percent of the organization’s major gifts. Most important to these women is the impact of their dollars in their communities
33%
Tiffany Circle Giving $10K+ = $33M 8

9. Tiffany Circle Impact by the Numbers (2017-2018 Giving)
Current Membership: 835
Members have given $11,655,631 in FY18 to the mission
Members have influenced $34,532,739 in donations from their networks
More than 24% of members serve on ARC boards (202 out of 835)
“The strongest voice in philanthropy today is women. If you look at the essence of this group of passionate, committed, make-it-happen women. They’re game changers.”
Melanie Sabelhaus
Co-Founder of the Tiffany Circle 9

10. Tiffany Circle Giving Levels
Tiffany Circle Member
$10,000 or more annually
Bonnie McElveen-Hunter Member
$100,000 cumulative payable over 10 years
Bonnie McElveen-Hunter Silver Member
$250,000 cumulative giving payable over 10 years
Bonnie McElveen-Hunter Gold Member
$500,000 cumulative giving payable over 10 years
Bonnie McElveen-Hunter Platinum Member
$750,000 cumulative giving payable over 10 years
Chairman’s Council
$1,000,000 lifetime giving with Red Cross
What makes your membership valuable?
The Tiffany Circle is much more than a society that honors women whose annual giving to the Red Cross equals or exceeds $10,000 dollars. Members are dedicated philanthropic women including business leaders and community volunteers. The Tiffany Circle offers a unique way to experience the Red Cross and its humanitarian mission. Members frequently share their own Red Cross stories and serve as prominent advocates for its lifesaving work. You’ll be invited to participate in mission-focused and other exclusive events. To honor and recognize the measurable difference you’ll make in your community, the Red Cross is pleased to offer:
A quarterly e-newsletter circulated to all Tiffany Circle members. The newsletter includes recent program updates, chapter and member news and national event invitations.
Tiffany Circle e-Newsletter, The Torch
A private social media site dedicated to Tiffany Circle Members. Members can view events, connect and find resources.
Tiffany Circle Networking Website, The Source (
Tiffany Circle members are invited to participate in local events and volunteer opportunities, as determined by their specific Red Cross chapter. The Tiffany Circle has adopted the Home Fire Campaign as its national focus.
Mission and other Experiences
The Tiffany Circle Women’s Leadership Summit is hosted in Washington DC. This national engagement opportunity gives members a chance to meet their peers, share Red Cross experiences and stories and learn best practices. Educational and inspiration sessions will enhance your understanding and bring you closer to the Red Cross mission. This special event also gives members an inside view of the Red Cross national headquarters.
Tiffany Circle Women’s Leadership Summit: October 2019
When large disasters strike or critical news breaks, the Red Cross hosts a National Update Call. These calls feature Red Cross executive leaders.
National Update Calls on Significant Disasters
Tiffany Circle members are invited to this call hosted by American Red Cross President and CEO Gail McGovern. This is typically hosted in the spring.
Annual “State of the Red Cross” Call
New Tiffany Circle donors receive a special custom bracelet and Red Cross charm. Renewing members will receive a Tiffany & Co. charm each year to be added to the bracelet. Chapters purchase the charms and individual bracelets for each of their local members.
Tiffany & Co. Custom Bracelet and Charm
Bonnie McElveen-Hunter (BMH) Members
The Bonnie McElveen-Hunter membership level recognizes cumulative Tiffany Circle member giving totaling or exceeding $100,000. It is named in honor of the Board Chair of the American Red Cross, Ambassador Bonnie McElveen-Hunter. In addition to the donor experiences listed above, BMH recognition includes:
BMH members receive an invitation to attend a special reception hosted during Tiffany Circle Women’s Leadership Summit in Washington, DC
An Invitation to a Private Reception During the Women’s Leadership Summit
BMH members receive a welcome call from Tiffany Circle volunteer leadership on the National Council
A Personal Welcome Call
A special BMH Member Charm
Members receive invitations to all national and international events ahead of regular Tiffany Circle members
Early Invitations
When Tiffany Circle donor’s names are listed, BMH Members and BMH Founding Members will be specially noted
Name on Donor Lists - Special Designation
Bonnie McElveen-Hunter Silver (BMHS) Members
The Bonnie McElveen-Hunter Silver membership level recognizes cumulative Tiffany Circle member giving totaling $250,000. Special BMHS recognition includes:
BMH members receive an invitation to attend a special event hosted during Tiffany Circle Women’s Leadership Summit in Washington, DC
An invitation to a Private Event with American Red Cross Board Chair
Members receive invitation to all national and international Tiffany Circle events ahead of all other Tiffany Circle members
Preferential Receipt of Invitations
BMH members receive a welcome call from Tiffany Circle Chair or Chair-Elect of the National Council
A special BMHS Member Charm
When Tiffany Circle member’s names are listed, BMH Silver Members will be specially designated.
The Bonnie McElveen-Hunter Gold membership level recognizes cumulative Tiffany Circle member giving totaling $500,000. Special BMHG recognition includes:
Bonnie McElveen-Hunter Gold (BMHG) Members
A special BMHG Member Charm
When Tiffany Circle member’s names are listed, BMH Gold Members will be specially designated.
The Bonnie McElveen-Hunter Platinum membership level recognizes cumulative Tiffany Circle member giving totaling $500,000. Special BMHP recognition includes:
Bonnie McElveen-Hunter Platinum (BMHP) Members
A special BMHP Member Charm
When Tiffany Circle member’s names are listed, BMH Platinum Members will be specially designated.

11. Tiffany Circle: Three-Year Strategic Plan (2020)
Prevent and alleviate human suffering in the face of emergencies.
The Tiffany Circle is a community of women leaders who advance the American Red Cross mission through a focused investment of time, talent, and treasure by engaging and embracing women locally, nationally and internationally. 
Grow to 1,000 members by 2020 
Increase TC USA regions to 55 by 2020
Retain 90% of members
Increase cumulative direct donations to $110 million
Have 250 TC members recording volunteer hours by 2020 .
VISION
MISSION
GOALS
Through a focused effort of time and talent the TCNC implemented a 3-year strategic plan with a primary focus on growing membership.

12. Countries with Tiffany Circle Societies
Expansion Around the World
6 COUNTRIES
The Tiffany Circle model is percolating. There are Tiffany Circles outside the United States in Australia, Canada, Great Britain, Switzerland, and the Netherlands. Many of these members attend the U.S. Tiffany Circle Women’s Leadership Summit.
Countries with Tiffany Circle Societies
Australia | Canada | Great Britain | Switzerland | The Netherlands | USA

13. Tiffany Circle with a Local Lens
Does gender play a role
in philanthropic success?
Tiffany Circle with a Local Lens
<INSERT REGION>
Slides allow for regional customization. We have started some basic slides for with the hopes that the region will be able to develop further based on need.
Below are a list of ideas for board engagement:
Emphasis on Local Chapter growth and activities
Report current total number of members and revenue raised
Report current number of members in the state and revenue raised
Report on any events/activities that have happened since the last Board meeting
Report upcoming events that the Board members can help recruit prospects for
Present 5-10 prospect names for Board review and assistance with introductions
Ask the Board members for referrals
And to Keep it Interesting
Change it up!
Utilize National/Local individual interviews, Summit DVDs, Local DVDs, National/Local photos

14. Tiffany Circle of <INSERT REGION>
Impact by the Numbers ( Giving)
Current Membership: X
Members have given $Y in FY18 to the mission
Members have influenced $Z in donations from their networks
More than W% of members serve on ARC boards (V out of X)
Local quarterly numbers.

15. Regional Strategic Plan
Membership Goal:
Retention Goals:
New Member Goals:
Revenue Goals:
Local strategic or annual plan if applicable.

16. Upcoming Events <Insert local event A>
<Insert local event B>
<Insert mission activity>
<Insert national event A>
Local upcoming TC events, large prospecting meetings, national TC events, mission activities, ect.

17. Does Gender Play a Role in Philanthropic Success?
So why is the Red Cross engaging women as major players to support our mission?

18. Women in Philanthropy
Research demonstrates that gender differences occur in motivations; giving and volunteering; household charitable decision-making; and networks among other areas.* For example:
Women are more likely than men to give to charity. Women are more likely to give and give more to every charitable subsector with a few exceptions.
Women are more likely to volunteer and volunteer more hours than men.
Marriage makes men more likely to give to charity and give higher amounts.
In the United States, women control over half (60%) of private wealth and make 80% of all purchases.
According to the Women’s Philanthropy Institute at Indiana University, women give more than their male counterparts. This is mostly true for the older generations but shows a trend in philanthropic giving. Among those who are in the top 25 percent of permanent income, baby boomer and older women (born before 1946) give 156 percent more than similarly-situated men. The University of Indiana's Women Give 2010 study showed that when other factors are equal, women across virtually all income levels are more likely to give and give more than men.
It is shown that women give differently than men:
Women want to see their money making a difference
Women want a connection when they give
Women like the personal connection 18 18
*Women’s Philanthropy Institute, Lilly Family School of Philanthropy, 2015

19. 90% of giving from high wealth households is being driven by women
Bank of America Merrill Lynch partnered with Women’s Philanthropy Institute

20. Women as a “Market”
“Women Drive Philanthropic Decisions in Wealthy Households,
but Nonprofits Must Work for Their Trust,
Finds Bank of America Merrill Lynch Study”
“Women Exert New Influence on Philanthropy”
Collective Giving: As more women give, they are likely to change not only what is funded
but how they raise money because female philanthropists often prefer to raise
money in a group.
Over 46% of the nation’s wealth holders are women with a combined net worth of $6 trillion
90% of all purchases are made or controlled by women
83% of household incomes are managed by women
Women-owned businesses are the fastest growing segment of the US economy
85% – 95% of women will inherit the nation’s wealth

21. Tiffany Circle Experiences21

22. Recognition of Tiffany Circle Members
Engagement in Red Cross Mission activities
Tiffany Circle has adopted the Home Fire Preparedness Campaign as its national focus
Invitation to the Summit and local Red Cross events
Participation in the Annual ‘State of the Red Cross’ calls by President and CEO Gail McGovern
Inclusion in national and local networking
Members listed in their local chapters
Tiffany & Co. bracelet and charms
Opportunity to talk about personal experiences with Tiffany recognition.

23. The Source
The Source is a social networking site designed exclusively for Tiffany Circle members. This valuable resource offers:
• Announcements
• Pictures
• Member profiles
• News and chapter events
Videos
Events calendar
Tiffany Circle members have private access to the Tiffany Circle information and networking site, The Source ( Tiffany events, projects and updates are posted frequently. This is also a great place to find other Tiffany Circle members from across the country and around the world. 23

24. The Torch Official E-Newsletter for the Tiffany Circle
Message from Leadership
Announcements
Upcoming Events
Chapter Highlights
Member Highlights
National Projects
Quarterly online newsletter. Opportunity to share some of your favorite content highlighted in The Torch. 24

25. Tiffany Circle Events
Tiffany Circle events are as inspiring as they are fun. Events include volunteering for a local Red Cross program or taking a lifesaving preparedness course. Local chapters can determine the engagement opportunities for Tiffany Circle members each year. In this way, the events can be most impactful on the community and link Tiffany members’ experiences directly to their local Red Cross chapter. 25

26. Women’s Leadership Summit
The biggest single event for Tiffany Circle is the Summit. This exclusive event brings together hundreds of Tiffany Circle members from around the world to the American Red Cross in Washington, D.C. The Summit offers Tiffany Circle members opportunities to experience the Red Cross mission firsthand through workshops, best-practice exchanges and hands-on experiences.
Members can view the iconic Tiffany windows, meet with Red Cross executives and board members and build relationships with other Tiffany members. Past speakers have included Washington newsmakers and influencers like First Lady Laura Bush, Secretary of State Madeleine Albright, Justice Sandra Day O’Connor, Justice Anthony Kennedy, Author Doris Kearns Goodwin, Former Chairman of the Joint Chiefs Admiral Mike Mullen, James Carville and Mary Matalin, Alma Powell and Judy Woodruff. Over 98 percent of participants rate the Summit as good or excellent.
The next Summit will be in
October 2019 in Washington, D.C.
Join Us!

27. Board Members: How Can You Help?
Join Us!
Leverage Tiffany Circle network by inviting male board members to honor a special woman in their lives
Female board members joining a vast network of women philanthropists
Help identify potential Tiffany Circle members
Open doors to prospects that we may not know personally
Attend events and bring Tiffany Circle prospects
Board influenced gifts – New Tiffany Circle members
Help thank our valued Tiffany Circle donors
Board Members: How Can You Help?
Leverage Tiffany Circle network by inviting male board members to honor a special woman in their lives
Female board members joining a vast network of women philanthropists
Help identify potential Tiffany Circle members
Open doors to prospects that we may not know personally
Attend events and bring Tiffany Circle prospects
Board influenced gifts – New Tiffany Circle members
Help thank our valued Tiffany Circle donors

28. Thank You For more information, please contact:
<INSERT REGIONAL TC STAFF LIAISON CONTACT DETAILS HERE>