1. Coach Education in Disadvantaged Communities Workshop
Simon Kirkland

2. Workshop Outcomes
Describe the profile of coaches in areas of deprivation
Identify how to recruit potential coaches from deprived / disadvantaged communities
Create a coach development model for your organisation
Explore methods to measure success
Plan for a broader coach workforce

3. Workshop Outline
Session 1 – Describe the Profile of Coaches in areas of deprivation
Session 2 – Create a coach development model
Break
Session 3 – Methods to measure success
Session 4 – plan for a broader workforce

4. Quiz How many people coach sport in the UK?
What % have a coach qualification?
What % are paid?
What % are full time?
What % of coaches are from a minority ethnic background?
What are the seven factors which are considered to contribute towards deprivation?
Identify the three main categories for community?
List the regions in order of the most deprived in England (Sport England regions)
What is community cohesion?

5. Quiz answers Number of Coaches: 1.2 million
Number with qualification: 38% (470,000)
Number paid: 19% (230,000)
Number full time: 5% (60,000)
What % of coaches are from a minority ethnic background? 5% (2004)
What are the seven factors which are considered to contribute towards deprivation?
Income
Employment
Health deprivation and Disability
Education Skills and Training
Barriers to Housing and Services
Crime
Living Environment
Identify the three main categories for community?
Wilmott (1986) provides insight into communities through identifying three main categories of community:
Interest communities – people that share interests ie. Sport
Place communities – people within a limited geographical boundary ie. Neighbourhoods
Communities of attachment – people with a sense of belonging ie. religion

6. Quiz answers List the regions in order of most deprived in England?
North East
North West
Yorkshire and Humberside
West Midlands
London
East Midlands
South West
East
South East
What is community cohesion?
Community cohesion incorporates and goes beyond the concept of race equality
and social inclusion. A cohesive community is one where:
there is a common vision and a sense of belonging for all communities the diversity of people’s different backgrounds and circumstances are appreciated and positively valued
those from different backgrounds have similar life opportunities and strong and positive relationships are being developed between people from different backgrounds in the workplace, in schools and within neighbourhoods.
Community facilitation and conflict resolution are ways of developing a more cohesive community.
(Factsheet No 15: Community Cohesion and Neighbourhood Renewal)

7. Coach Profiles Working Individually
Draw the profile of your present coach workforce
How does your organisation currently recruit coaches?
draw this process

8. Scenarios What are the issues and barriers?
What can you do to overcome the issues & barriers?

9. Understanding Issues & Barriers
Definitions
Issues – personal problems, esp. difficulties or disagreements with someone or something (Webster’s New Millennium Dictionary of English 2007)
Barriers - anything that restrains or obstructs progress (dictionary.com, 2007)

10. How to recruit potential coaches from disadvantaged communities
In pairs, discuss
How to engage with deprived/disadvantaged communities – with the aim to identify and recruit potential coaches
Draw the profile of a coach from a deprived/disadvantaged community
What additional support will they require?
Now compare this with your current coach profile
Feedback to the rest of the group

11. Coach Recruitment Target communities Work with existing agencies
Specific marketing
Candidate focussed

12. Sport Structures Coach Education for Disadvantaged Communities

13. Create a Coach Development Model
In groups agree and list;
Pre-coaching qualifications and training needs
Create a new coach development model for your organisation
Feedback to the main group

14. Sports Structures Ltd Coach Development Model
The
Coach
Intervention programmes
Professional Development
Data
Collection
Deployment
SCUK Courses
NGB Awards
Mentoring
Education resources
Coach research
Basic
Info
Need analysis
Paid employment
Voluntary placement
Community Sports Coach
CSLA
Basic skills
Business skills
Conferences

15. Exploring Methods to Measure Success
Monitoring Success of the coach development model
Sports development team
Involvement of key partners e.g. tutors, trainers, work placement organisations
Direct feedback from the new coaches
Case studies from the coaches and line managers
How are you going to evaluate?
In groups suggest ways in which you can evaluate success

16. Key Performance Indicators
Essential to be realistic when setting your output indicators
Remember that outcomes are not so easy to measure, but can be extremely powerful
Limit the number of indicators
to collect only relevant information
be realistic about time and resources
Make the indicators useable
do they actually measure what you need to show funders?
are they easy to measure?

17. What’s next? Individually
Write a list or plan of what you are going to do differently………………

18. Plan for a broader Coach workforce
Must have…
Mixed blessings…
Acceptance of the existence of
constant issues and barriers.
Adequate knowledge and
experience of the coach industry.
Patience, time, the ability to
nurture low confident individuals
leadership and or coaching
experience
Past sport experience (positive or
negative)
Support from the
organisation
Nice to have…
Major barriers…
Additional financial resources to
enable consistent support to be
provided.
An individual mentor for each new
coach
Past failures and frustrations
Low levels of skill and capability
Lack of experience and
understanding from NGB’s Tutors
Transport
Trust

19. Workshop Outcomes
Describe the profile of coaches in areas of deprivation
Identify how to recruit potential coaches from deprived / disadvantaged communities
Create a coach development model for your organisation
Explore methods to measure success
Plan for a broader coach workforce

20. Questions?